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Pavel Israelsky

Founder & CEO

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About Pavel Israelsky

Specializing in SEO since 2007, now also focused on Generative Engine Optimization (GEO). Founder & CEO of Angora Media, an ROI-driven digital marketing agency, and Co-Founder of Chatoptic, LLM visibility software helping brands get discovered in AI-generated answers.

Related topics

Generative Engine Optimization (GEO)

Pavel Israelsky's latest articles

Cloudflares-Pay-Per-Crawl-A-turning-point-for-SEO-and-GEO-1536x864

SEO

Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO

Pay Per Crawl signals a new web business model – charging AI bots for access and giving content creators a new path to profit.

Pavel Israelsky | Jul 10, 2025 at 10:00 am ET

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SEO

Google’s token auction: When LLMs write the ads in real time

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.

Pavel Israelsky | Jun 30, 2025 at 9:00 am ET

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