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Pieter Serraris

Strategy Director

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About Pieter Serraris

Pieter Serraris is Strategy Director and SEO expert at OMcollective, a Belgian based online marketing agency. He is a regular speaker at international SEO events (BrightonSEO, SEO Vibes Summit, OMconference and Search 'n Stuff). His main focus is technical SEO and log file analysis and clarifying SEO and AI search visibility data to his clients.

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Pieter Serraris's latest articles

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SEO

Should multilingual websites add English pages for AI visibility?

New research shows ChatGPT strongly favors English pages, unlike Google AI and Copilot. Here's what that means for your site.

Pieter Serraris | Aug 5, 2026 at 5:00 am ET