Why Google is pushing advertisers toward demand-led budgeting
Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and AI guardrails.
Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, AI engine optimization, and analytics. Over the last 15 years, she has helped hundreds of companies with their digital marketing via her company, helped hundreds more through her mentorship at 1871 and The Founder Institute, among others, and taught several thousand people digital marketing in over 100 countries via her courses on Udemy when she was running DigitalGroundUp, her previous startup. Reva has won a number of awards, including Inc.'s Power Partners List, Top 100 Marketing and Advertising Leaders, Top Women in Marketing, JUF's 36 Under 36 List, Chicago Scholars 35 Under 35 List, and US Gamechanger of the Year. A graduate of Harvard University with a concentration in Government and an EMBA from the Quantic School of Business and Technology, Reva is originally from New York City and currently resides in Chicago.
Viral trends and weak brand loyalty can quickly shift demand. Google’s answer is flexible budgets backed by ROI targets and AI guardrails.
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