Robert Simpkins

Robert Simpkins is the Co-Founder of Propel, a search & social agency built at the intersection of paid media, automation and data science. He specialises in developing AI-powered acquisition systems that combine first-party data, machine learning and platform automation to drive scalable growth.

Robert has extensive experience leveraging the Google Ads API, advanced bidding strategies and custom data pipelines to build performance frameworks that move beyond manual campaign management. His work focuses on training algorithms to identify high-value customers, automating decision-making at scale and integrating external data sources to create smarter, more responsive campaigns.

He writes about the practical application of AI in paid media, helping marketers understand how to turn automation from a black box into a competitive advantage.