6 outdated AI marketing trends you should retire in 2025
As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.
Comarch's latest articles
5 ways loyalty programs help you maximize profits
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Elevate customer loyalty through tailored experience
Customized experience can lead to heightened satisfaction and loyalty.
Omnichannel loyalty: Crafting a seamless customer experience
Learn how your brand can thrive by embracing this strategy.
The future of loyalty: Metaverse, AI and post-pandemic challenges
Discover the source of your customers' loyalty and learn how to attain it.
Top loyalty management software solutions: Forrester report
Diving into the characteristics of the leading loyalty software providers.
Customer segmentation models to improve the performance of loyalty marketing campaigns
Segmenting your customers is critical to your success.
A story of a loyalty app: How mobile applications can keep improving your customer experience
The key to exceeding your customers' expectations is in their hands.
Why machine learning means proactive loyalty fraud prevention
Loyalty programs are big business for companies and a key target for fraudsters. Don't just wait for a hacker's attack before acting.