Your campaigns span 12 channels. Why does it feel like 12 jobs?
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Todd Gordon is Head of Growth and Performance at AdPlus. He spent a decade in broadcast television production at FOX before co-founding TeamWorks Media. He acquired Nology Interactive, a digital agency, and guided them through a merger with TimeZoneOne, where he drove growth for agency clients across B2C, B2B, and higher ed. He left agency life to run performance marketing at global relocation company, generating tens of thousands of leads annually, before moving into fractional CMO work. AdPlus is where he's putting his decades of hard-won performance marketing experience to work. He lived it, now he wants to help fix it.
The cross-channel ad ops problem is real and mostly ignored. Here's what it's costing performance marketers — and what's actually changing.
AdPlus | May 21, 2026 at 7:00 am ET