Analytics & Conversion
Here’s how to set up the Google Site Kit WordPress plugin
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.
Tony Edward is a director of SEO at Tinuiti and an adjunct instructor of search marketing at NYU. Tony has been in the online marketing industry for over 10 years. His background stems from affiliate marketing and he has experience in paid search, social media and video marketing. Tony is also the founder of the Thinking Crypto YouTube channel.
Analytics & Conversion
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.
Tony Edward | Nov 11, 2019 at 3:37 pm ETContent
Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.
Tony Edward | Nov 1, 2019 at 7:00 am ETGoogle allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.
Tony Edward | Jul 30, 2019 at 1:19 pm ETContributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
Tony Edward | Apr 13, 2018 at 10:20 am ETGoogle: SEO
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
Tony Edward | Mar 2, 2018 at 10:36 am ETAmazon
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
Tony Edward | Oct 18, 2017 at 10:18 am ETGoogle Business Profile
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
Tony Edward | Aug 21, 2017 at 10:02 am ETGoogle recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time.
Tony Edward | Jun 27, 2017 at 1:47 pm ETDetailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Tony Edward | Mar 3, 2017 at 10:39 am ETWhether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Tony Edward | Feb 9, 2017 at 11:44 am ETColumnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
Tony Edward | Jan 6, 2017 at 12:15 pm ETContent
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
Tony Edward | Nov 11, 2016 at 12:10 pm ETWhat's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
Tony Edward | Oct 14, 2016 at 10:58 am ETLocal
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
Tony Edward | Aug 19, 2016 at 10:40 am ETAlthough Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
Tony Edward | Jul 22, 2016 at 3:13 pm ETContent
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
Tony Edward | Jun 27, 2016 at 12:43 pm ETBing
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
Tony Edward | Apr 29, 2016 at 10:01 am ETSo your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
Tony Edward | Apr 1, 2016 at 10:24 am ETGoogle Search Console
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
Tony Edward | Feb 5, 2016 at 11:29 am ETSEO
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.
Tony Edward | Dec 11, 2015 at 10:44 am ET