Analytics & Conversion
Here’s how to set up the Google Site Kit WordPress plugin
Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics.
Tony Edward is a director of SEO at Tinuiti and an adjunct instructor of search marketing at NYU. Tony has been in the online marketing industry for over 10 years. His background stems from affiliate marketing and he has experience in paid search, social media and video marketing. Tony is also the founder of the Thinking Crypto YouTube channel.
Content
SEO best practices support ADA compliance for digital accessibility
Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design.
Claim your Knowledge Graph: Here’s how
Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and editors of the results within the panel.
4 underutilized schema markup opportunities that impact SEO
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings.
Google: SEO
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
Amazon
How blockchain will impact search marketing
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising.
Google Business Profile
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages.
Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth your time.
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor their listings. Columnist Tony Edward shares his method for doing so.
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some cool tricks for changing up the SERP display with URL modifiers.
Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your business?
Content
How to avoid an outbound link penalty from Google
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links need to be monitored as well.
What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers.
Local
How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions.
Is your HTTPS setup causing SEO issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them.
Content
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is.
Bing
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data.
How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do? Tony Edward explains a few ways to edit this information and shows how one method worked for him.
Google Search Console
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site.
SEO
The Only Way To Be Successful At SEO: Take A Holistic Approach
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public relations.