4 underutilized schema markup opportunities that impact SEO
Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for...
Apr 13, 2018 at 10:20 am ET
Tony Edward
Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM's New York City office. Tony has been in the online marketing industry for eight years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing.
What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility...
How blockchain will impact search marketing
Maybe you've heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital...
Optimized store landing pages: An important part of local search strategy
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong...
Google My Business website builder SEO review
Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it's worth...
How to monitor Google Knowledge Graph changes and performance
Detailed and accurate Knowledge Graph results are sought after by brands, businesses and individuals alike, but few have a way to actively monitor...
Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump
Whether you want to gain some insight into how Google's Knowledge Graph works or just want to prank your friends, columnist Tony Edward shows some...
Brand vs. local Knowledge Graph result: Which is better?
Columnist Tony Edward explains which Knowledge Graph results are appropriate in different scenarios. Which one is right for your...
How to avoid an outbound link penalty from Google
We've all heard of unnatural link penalties from having a spammy backlink profile, but columnist Tony Edward notes that your site's outbound links...
What Google’s experimental content podium means for SEO
What's the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search...
How Pokémon Go can help generate SEO and foot traffic
Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some...
Is your HTTPS setup causing SEO issues?
Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper...
Beware of shady link schemes from black-hat SEOs
Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably...
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this...
How to enhance your Google Knowledge Graph result (case study)
So your company finally has a Knowledge Graph panel appearing on branded searches, but the information is incomplete or incorrect -- what can you do?...
Hacked Content On The Rise: Take SEO Precautions To Protect Your Site
Don't get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to...
The Only Way To Be Successful At SEO: Take A Holistic Approach
Columnist Tony Edward discusses how his company improved its digital marketing efforts by integrating SEO, paid search, social, marketing and public...
How To Build Author Rank Without Google Authorship
Google's Authorship program may be dead, but that doesn't mean you shouldn't work on building your authority. Columnist Tony Edward...
The Latest In Advanced Technical SEO: SMX East Recap
Columnist Tony Edward summarizes presentations from an SMX East session on how to tackle complex technical website issues that impact search engine...
A Guide To Schema Markup & Structured Data SEO Opportunities By Site Type
Structured data can help you to send the right signals to search engines about your business and content. But where do you start? Columnist Tony...