Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Zeeshan Yaseen is an SEO and AI search consultant and the founder of ZeeKnows. He is also the CEO and co-founder of RankViz, a digital marketing agency he has helped grow into a team of 50+ professionals. With more than seven years of experience in SEO and digital marketing, his work spans technical SEO, link building, digital PR, organic growth and AI search visibility. His current focus is researching and testing how brands can earn greater visibility, citations and recommendations across traditional search engines and AI platforms.
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Zeeshan Yaseen | Sep 14, 2026 at 10:00 am ET