Discover the benefits of consent-based marketing: Privacy and personalization

In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.

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In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights.

Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security and offer practical tips for implementing responsible data practices.

Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust.

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Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

Cynthia Ramsaran
Cynthia Ramsaran was director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.

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