AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
Small businesses using AdWords Express to advertise on Google can now see goal tracking data in their Express dashboards.
Businesses can set up new Google Analytics accounts, if needed, from AdWords Express. After setting up goal tracking in Google Analytics and linking it to the AdWords Express account, goal completion data — as well as behavior metrics like new visits driven from the ad, time on site and page view averages — will show in the Express dashboard.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.