Apple

Google Mobile Testing New Loading User Interface

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Ruben Gomez reports seeing Google testing yet another user interface for the mobile search results.

This new look experiments with new loading effects as you navigate throughout the search results.

Below are screen shots from Ruben’s video showing how the logo hides itself as you type your query and re-appears after the search results are generated. It also shows how the image results nicely load behind different color rectangular blocks.

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As you type, the logo hides away:

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Auto-suggest comes up:

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Images palette loads below:

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Images load in place with logo back up in the top bar, on the left of the search box.

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Here is a video of more of the load effects as you navigate through the interface:

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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