Google: Not American’s Most Admired Company (But Almost)

FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked at number four while Microsoft […]

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FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny.

Google ranked at number four while Microsoft ranked at sixteen. Yahoo did not make the list.


Here are the top 20:

  1. Apple
  2. Berkshire Hathaway
  3. General Electric
  4. Google
  5. Toyota Motor
  6. Starbucks
  7. FedEx
  8. Procter & Gamble
  9. Johnson & Johnson
  10. Goldman Sachs Group
  11. Target
  12. Southwest Airlines
  13. American Express
  14. BMW
  15. Costco Wholesale
  16. Microsoft
  17. United Parcel Service
  18. Cisco Systems
  19. 3M
  20. Nordstrom

Hat tip to Gary Price for spotting this ranking.


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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