How to get 1 in 5 dollars back on brand search

If you’re a PPC advertiser, chances are your company is throwing money away on brand terms.

Chat with SearchBot
Happy Man On Laptop


Maintaining top brand positioning can be costly. But reducing brand ad spend opens the door for competitors to take away your terms.

To combat this, savvy PPC advertisers are turning to automated brand bidding to reduce costs and increase profitability without sacrificing market share or revenue.

Don’t let your budget go to waste! Download How to Get 1 in 5 Dollars Back on Brand Search and learn everything you need to know to reduce brand search costs and reinvest in higher-performing search terms.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Digital Marketing Depot
Contributor
Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

Get the newsletter search marketers rely on.