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Is it an algorithm update or is Google adapting to new search intent? [Video]

‘The idea that what's happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can't believe that's what's happening,’ said Dr. Pete Meyers on Live with Search Engine Land.

George Nguyen on May 5, 2020 at 1:17 pm
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The degree to which user behavior affects Google’s search algorithms has been speculated over for some time, with the company characteristically reluctant to elaborate on the relationship. However, nearly instantaneous changes to trending search results has some SEOs convinced that Google’s automated systems do kick in when search intent shifts.

“Seeing [the intent behind a query change] over and over again, where something becomes newsworthy and it shifts the whole SERP [search engine results page] — Google’s not in there doing that; they’re not in there changing that every day,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land.

In a Twitter discussion on this topic, long-time Google software engineer Paul Haahr responded to the idea that machine learning models adapt in such a way over the short term, saying that it was “interesting speculation” but not providing further detail on whether searcher behavior could have such an affect on Google’s algorithms.

“I think Google can be very specific with their answers,” Meyers said. “The idea that what’s happening with searcher behavior is not causing these shifts means that Google is in there writing that code for every intent, every day, and I can’t believe that’s what’s happening,” he said, noting that the nature of these changes is unlike what has occurred with coronavirus-related search results, in which sites are being rewritten frequently, inventory is constantly shifting and new stories are being published at a rapid rate, thus ruling out that the changes can be attributed to site updates.

Why we care. Understanding what kind of search results changes can be explained by shifting user intent and which changes may be due to an algorithm update helps us narrow down why we’re experiencing unexpected surges or dips in rankings, traffic or other page metrics. Anticipating new search behavior can also help us identify trending opportunities and create content that addresses what users are now, or will be, looking for.

Want more Live with Search Engine Land? Get it here:

  • Click here for the full session.
  • Your sidebar featured snippet’s ranking didn’t change because of COVID [Video]
  • What SEOs can learn from COVID rankings volatility [Video]
  • 4 takeaways for content marketers in the time of COVID-19
  • You can also find a full list of all our Live with Search Engine Land sessions on YouTube.

More about marketing in the time of the coronavirus

  • Is Amazon about to eat Google’s lunch?
  • See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
  • Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
  • How brands can operate with purpose and embrace change as businesses move to reopen


About The Author

George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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