Google SEO
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How much will backlinks matter in 2023?
While backlinks' importance to Google has waned over the years, earning natural links through high-quality content still helps with SEO.
Google Search Console Video indexing report gains video impressions overlay and sitemap filter
Google has upgraded the video indexing report to help your videos perform better in search.
Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites?
Key SEO takeaways from Google's 2020 paper on how text-generation models can be successfully used to detect low-quality content.
Google updates image SEO best practices and Google Discover docs
The title and link elements are most important for RSS feed follow in Discover and Google parses img elements within other elements.
Is AI-written content replacing cheap old content farms?
Red Ventures' use of AI to write cheap content that ranks well in search sure sounds like the old content farms Google Panda wiped out.
13 key SEO metrics to track in 2023
The right SEO metrics to track will depend on your marketing goals. Get started with these useful metrics recommended by top SEO experts.
How Google’s continuous scroll can impact SEO
Ranking on Google's first page will be useless if there's only one page of search results. Learn what else can happen with this change.
Google improves error classification in video indexing report
The total number of errors should not change, this is just a reclassification of those errors.
Product results in Google’s performance report may see an increase in impressions and clicks
This report no longer requires structured data and if Google finds products in your content, it may show in this report starting January 6th going forward.
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors
An easy-to-read, highly condensed analysis of all the known, confirmed, rumored, and absolute myth-level Google ranking factors.
AI content: Is it helpful or spam?
AI-generated content has its place in SEO. Whether it's helpful or spam depends on how, where and why you're using it.
Google’s December 2022 helpful content update is now done rolling out
The update started on December 5th and completed 38 days later on January 12th.
Google December 2022 link spam update done rolling out
That's a wrap, the second Google algorithm update this month is done rolling out.
Google search responds to BankRate, more brands using AI to write content
In short, don't produce content that is written just for search ranking.
Google’s December 2022 helpful content and link spam updates still rolling out
Google said these updates may take one to two weeks longer to complete.
Google drops the character limit for headlines in article structured data
Google says headlines should be concise, eliminates 110 character limit.
Google algorithm updates 2022 in review: Core updates, product reviews, helpful content updates, spam updates and beyond
Google introduced a brand new ranking algorithm this year, the helpful content update but pushed the same number of official updates in 2022 as it did in 2021.
Google says don’t expect a new core update by year-end
The holidays are approaching and SEOs are worried that we might get another core update by year end.
Google doubles up on E with updated search quality raters guidelines (E-E-A-T)
Add an E to E-A-T with experience, expertise, authoritativeness and trustworthiness.
Google releases December 2022 link spam update
This update is rolling out now for the next couple weeks, while the helpful content is still rolling out.