Google SEO
Search Engine Land is your source for Google SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
10 biggest announcements from Google Search On 22
Here's a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google releases September 2022 product reviews update
This is the fifth Google product reviews update that comes out about a month after the last update.
Google expands enhanced product experiences to more ecommerce sites, releases new Search Console reports
You no longer need to be in Google Merchant Center, websites that implement structured data will also gain rich product experiences in Google search results.
Google releases September 2022 broad core update
This update will take about two weeks to complete and follows the helpful content update that completed last Friday.
Google helpful content update is now done rolling out
The update started on August 25th and completed 15 days later on September 9th.
What is quality content?
Learn what it takes to create quality content that is helpful for users, ranks well in the SERPs, and surpasses the competition.
Google: Best to have a primary language one a page and not mix languages
Plus, there is no meta tag to tell Google which language you are using on the page.
Google shares 4 examples of how to improve a meta description
Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.
Google tests Quick Read, 5 Min. Read labels in search results
Google is testing the labels, which highlight whether the content of a page can be read in five minutes or less.
Page speed and experience in SEO: 9 ways to eliminate issues
Here's how page speed fits into page experience and SEO, plus tips for how to make your website faster.
Google adds 3 new content guidelines for Education Q&A structured data
Google provides new guidance around how to stay eligible to earn and maintain visibility in the education Q&A rich results.
5 ecommerce SEO trends to know for the 2022 holidays
New research reveals some remarkable Google search trends that could boost your rankings and revenue this year.
Google helpful content update is now rolling out
The update can take up to a couple weeks to roll out, so keep an eye on your Google visibility over the next week or so.
Google Search Console to remove International Targeting report
Google said it will continue to hreflang and the recommendations for managing multilingual and multiregional sites.
Google’s new helpful content update targets sites creating content for search engines first
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.
Google to release August 2022 product reviews update in coming weeks
The fifth version of the Google product reviews update will be rolling out after the helpful content update.
Google Search Console reported pages as being indexed when they were not indexed
This affected "many" Google Search Console properties, so make sure to check your reports in the next couple of days.
Google Merchant Center will no longer remove listings missing return or refund policy and insufficient contact information
Google may however limit the visibility of listings with these issues.
Google reenables the validate fix feature in Search Console and adds new classifications
As expected, Google has launched the new classifications for the coverage report with a tour to walk you through the changes.