Google SEO
Search Engine Land is your source for Google SEO news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google Search adds new spam policy: Policy circumvention
If you find ways to get around Google's spam measures, Google may take action on your content, site or account anyway.
Google publishes document on more notable ranking systems
Google also lists the algorithms that are no longer being used for search rankings.
Google Search Console adds Shopping tab listings feature
This gives you more details on your product snippets, merchant listings and the shopping tab listings.
Google’s Panda algorithm evolved into the Coati algorithm
At SMX Next, Google revealed that, years ago, the Panda algorithm was replaced with an updated algorithm called Coati
SMX Next Day 1 kicks off today with Google VP of Search H.J. Kim
We get into the mindset of the people who write the Google Search ranking algorithms.
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Links may be less important to the Google Search ranking algorithm in the future
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
5 SEO best practices for Black Friday and the holiday season
Looking to boost your holiday sales this Black Friday/festive season? It's best to plan ahead of time and implement these seasonal SEO tips.
Google Search adds new coupons, side-by-side deals and price insights
Right before the holiday shopping season, Google added new search features to help searchers find deals.
How seasonality affects the SERPs and what it means for SEO
Assessing how the SERPs will change during these seasonal periods helps inform our SEO strategies to maintain brand visibility.
Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals
Yep, it is all about the Page Experience update and core web vitals when it comes to Google's ranking alogrithms.
Crawl efficacy: How to level up crawl optimization
Crawl budget is a vanity metric. Your goal should be to guide Googlebot in crawling important URLs fast once they are published or updated.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Google Search Console mislabeled structured data errors as errors
This was a reporting issue only and did not impact the Google search results.
Google October 2022 spam update done rolling out in less than 48 hours
The update started on October 19th and was completed less than two days later on October 21st.
Google releases October 2022 spam update
This is a global update that may take several days to fully roll out.
7 tips to turn Google’s Search Essentials into strategy
Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
Google rolling out site names and updated favicon logos in search results
Make sure to check out the new site name structured data documentation.
Google replaces its Webmaster Guidelines with Google Search Essentials
Google has done a full refresh of its old Webmaster Guidelines, simplifying them and removing the term "webmaster."