Google SEO
Search Engine Land is your premier source for Google SEO news, strategies, and in-depth content.
You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you optimize your website, work smarter, and make data-driven decisions that boost your organic search performance.
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Google’s search algorithms evolve constantly, and staying ahead of these updates is key to maintaining and improving your website’s rankings. Whether it’s changes to core web vitals, guides to E-E-A-T, or advancements in AI-driven search like generative AI features in Google Search, understanding these shifts can give you a competitive edge.
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Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
Google adds Chrome Web Store user agent
Google added a new user agent to the Google user-triggered fetchers named Google-CWS.
Google says verify your cloud hosting provider with Search Console
If you are hosting images, videos or other content on third-party cloud services, you probably want to verify those in Search Console.
Google Business Profiles What’s happening feature expands
It is now available for multi-location restaurants, not just single-location restaurants.
Google Search Console adds Query groups
This is available in Search Console Insights and gives you a quick way to see the main topics your website is about.
Google working on fixing Search Console performance report delay
The report has been stuck on Sunday, October 19th but Google said it will catch up.
Google crawl stats report is missing a day of data
This has happened a few times before, and it is now happening again. This is a Google issue and not an issue with your site.
Google testing AI-generated descriptions for search snippets
Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet.
Google Search serving issue in some locales
Google confirmed a data center issue impacting serving some search results in some regions.
People Also Ask: The obvious opportunity most SEOs are missing
Boost visibility with Google’s People Also Ask boxes. Learn how PAA works, why it matters for SEO, and tips to get your content featured.
Google August 2025 spam update done rolling out
This spam update took just under 27 days to fully roll out and is now complete.
Google Search confirms it does not support the results per page parameter
This change does not seem to be a bug, but rather an intentional change to how Google serves search results.
Google adds new store widgets for your website
Google added two new options for merchants to add new Google store widgets to their websites.
Google Search Console adds achievements section
Now there is a dedicated section to see your achievements within Search Console.
Google Search rank and position tracking is a mess right now
Google removed the ability to see 100 search results per page and both third-party tracking tools and maybe even Search Console seem off since.
Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples."
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. Later, Google said not to look into this message too much, implying AI Mode won't be the default.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
Google AI Mode model improved for complex STEM questions, says Google
Just in time for school, Google updated its AI Mode model.
Google fixes reduced crawling issue impacting some websites
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Winning the local SEO game in the age of AI
Learn what Google’s AI is prioritizing, what consumers really care about—and how smart agencies are turning reviews into ranking power and revenue.
Google Preferred Sources rolling out in US and India
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
Danny Sullivan no longer the Google Search Liaison
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
How AI overviews are reshaping Google search
Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy.
Google Search Live video goes live and AI Mode uploads, Canvas and Lens in Chrome
Google announced a number of new AI features for AI Mode and Search Live today.
Google releases AI Mode in the UK
The third country to get AI Mode in Google Search is the United Kingdom.
Google Web Guide for AI organized search results
This is a search labs experiment, opt in only now, for the web tab within Google Search.
Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
Google launches Google Trends API
This is a limited Alpha release, so only a small number of people will gain access to this tool.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
Google homepage search box rolling out AI Mode button
It seems Google is adding an AI Mode button to the Google home page. Google has been testing this for a couple months now.
Google June 2025 core update rollout is now complete
This is the second core update of 2025 and it took over 16 days to complete.
Google Search adds Gemini 2.5 Pro, AI Deep Search, and agentic local calling
Gemini 2.5 Pro powers Google’s AI Mode and Deep Search, while new agentic features let Search call local businesses to check prices.
Google Search Console adds 24-hour comparison views to performance reports
You can access these new views under the comparison section.
Google updates local ranking documentation
Are these changes signaling changes to how Google local rankings work or did Google just clarify its existing document.
Google Search Analytics API new fields for incomplete data points
Now the API will report when the data is incomplete - a useful feature when integrating the Search Console API with your toolsets.
Google Search Console adds Discussion forums search appearance filter
Google has long supported Discussion forums rich results but now you can report on those search results.
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
Google June 2025 core update rolling out now
This is the second core update of 2025 and this update will take about 3 weeks to complete.