SearchCap: Bing Updates Music Video Search, Bing Ads Mobile Tweaks & Hotel Search On Google Glass
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re looking for amazing images […]
- Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data, we realized that when people search for music videos they tend to explore rather than […]
- EU Regulators Meet Amid “Right To Be Forgotten” Confusion
The caution “be careful what you wish for” might be appropriate going into a meeting of 28 European privacy regulators in Brussels this week. Following the European Court of Justice’s creation of the Right to Be Forgotten (RTBF) and Google’s launch of a web form to field requests (now over 41,000), privacy officers must come […]
- Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers.” In what would appear to be an about-face, Bing […]
- The Single Metric Every SEM Acquisition Marketer Should Be Tracking
When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new shoppers you bring in the door, the less each […]
- 18 Lessons Learned In Leveraging Event Marketing For B2B SEO
Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by InsideSales.com, event marketing was the second most effective B2B marketing […]
- Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass
Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app. SPG stands for “Starwood Preferred Guest,” the […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks
- Car Becomes DJ When Driven Atop Giant Record
- Google Updates AdSense Ad Creation Process And Interface
- Facebook’s New Look For Brand Pages Will Be Available To All This Week
- Google Unveils Marketplace For Premium Video Ads
- Yext Gets $50M In Venture Funding, Moving It Closer To An IPO
- ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead
- Soon Your LinkedIn Profile Will Look More Like Your Facebook Page
- Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg
- The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands
- Is The Opposite Of A Viewable Display Ad…‘Unviewable’?
- Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool
- How Google’s New “End-To-End” Email Privacy Push Will Protect You — Even From Google
- Google’s Public Alerts Now Include Tweets To Help You During A Crisis
- Facebook Says It Has 30 Million Active Small Business Pages
Search News From Around The Web:
Industry
- FindTheBest Wins Attorney’s Fees in Patent Troll Fight, Electronic Frontier Foundation
- International Search Summit – #SMX London Roundup, www.branded3.com
- SMX Advanced 2014 Series: Christine Churchill on Keywords, BruceClay.com
Local & Maps
- 16 Reasons to Get Reviews on a Diversity of Sites, www.localvisibilitysystem.com
- Loch Ness Monster and Dragon Arrive as Google Maps Easter Eggs, The Next Web
- Should Google Be Mapping Tribal Lands?, www.thedailybeast.com
SEM / Paid Search
- Your Impressions Don’t Impress Me Much, kickpoint.ca
- AdWords for Non-Profits: Maximizing Your Google Ad Grant, Search Engine People
- PPC Tip: Don’t Be A Robot, 3Q Digital
- Time is Money: PPC Shortcuts For The Busy Account Manager, PPC Hero
SEO
- How to Rank Well in Amazon, the US’s Largest Product Search Engine, moz.com
- The most common SEO mistake, YouTube
- Tapping Into A Whole New Search Market Without Google, www.webpresence.tv
- Does Content Marketing Replace the Need for SEO?, authoritylabs.com
- Is DuckDuck Go the Next Big Search Engine?, www.highervisibility.com
- Most SEOs Want Google To Disclose Google Penalties Publicly, Search Engine Roundtable
- SEO 101: 15 Canadian and Australian Local Citations, Search Engine Journal
About The Author
For retail advertisers, Shopping ads continue to overshadow text ads
Google tests ads in Assistant results
Is Google Maps what augmented reality has been waiting for?
Data: Google organic search CTRs decline on desktop, see big drop on phonesWe're listening.
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