Top 10 SEO expert columns of 2024 on Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape.

What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2024 that were contributed by our fantastic group of Subject Matter Experts.

10. The SEO’s guide to Google Search Console

Dive into Google Search Console’s features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. (By Anna Crowe. Published July 8.)

9. 15 AI tools you should use for SEO

Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings. (By Ludwig Makhyan. Published Sept. 27.)

8. How to use Google Search Console to unlock easy SEO wins

Steps for using GSC to review your traffic, analyze the search landscape and make impactful optimizations for quick results. (By Marcus Miller. Published Aug. 22.)

7. How to make your AI-generated content sound more human

Leverage AI like ChatGPT to generate more human-sounding long-form content. Refine prompts with details to produce engaging articles. (By James Allen. Published Feb. 26.)

6. Google recognizes content creators: A breakthrough for E-E-A-T and SEO

Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit. (By Jason Barnard. Published Sept. 25.)

5. How SEO moves forward with the Google Content Warehouse API leak

Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change. (By Michael King. Published May 30.)

4. What is generative engine optimization (GEO)?

Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. (By Christina Adame. Published July 29.)

3. Unpacking Google’s massive search documentation leak

This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more. (By Andrew Ansley. Published May 30.)

2. How Google Search ranking works

An in-depth analysis of how Google’s complex ranking system works and components like Twiddlers and NavBoost that influence search results. (By Mario Fischer. Published Aug. 13.)

1. ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics. (By Eric Enge. Published Jan. 26.)