SearchCap: Google Manual Actions, Conversational Shopping & AdWords Changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Would Like You To Buy Products Using Voice Search
  Mar 2, 2016 by Barry Schwartz

  Google’s next frontier is conversational shopping, which would allow you to buy products without the click of a button.

• Google Takes Action On 65% Of User-Generated Spam Reports
  Mar 1, 2016 by Barry Schwartz

  Google’s Juan Felipe Rincon shares statistics on how many spam reports Google receives from users and how often they act on them.

• Google’s Take On The Recent Changes To The Results Page
  Mar 2, 2016 by Matt Lawson

  Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

• The Local SEO Playbook To Increased Visibility And Customer Acquisition
  Mar 2, 2016 by Thomas Stern

  Columnist Thomas Stern discusses five essential components of local optimization that increase online exposure and drive offline traffic to brick-and-mortar stores.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks
• Facebook Adds Email Sign-Up Forms To Instant Articles
• Google AdWords Customer Match: Common Questions & How To Answer Them
• Facebook Announces SMB Video Offering & 3-Million-Advertiser Milestone
• The Importance Of Second-Tier Links
• Anchor Content: The Key To Content Marketing Success
• What Content Marketers Can Learn From 7 PR Wins And Fails
• When Digital Retail Gets Real (Literally)
• Generating Leads On Facebook: What You Need To Know
• MarTech Today: Geomagnetic Positioning, Automatic Personas & Top Website Tools
• AdRoll Launches SendRoll For Email Retargeting
• Instagram Video Slowly Gains Traction Among Brands After 3 Years

Search News From Around The Web:

Industry

• Googler Maile Ohye on What Matters for SEO in 2016 #SMX, BruceClay.com
• Googler Speaks Out about Manual Actions #SMX, BruceClay.com
• How Dynamic Ads Can Supercharge Your SEM Campaigns, BruceClay.com
• Internet Marketing Optimization – Beacons: Opportunities, Limitations & How Marketers Can Use Them Today #SMX, BruceClay.com
• SEO – Getting AMP’d: What You Need To Know About Accelerated Mobile Pages & Google #SMX, BruceClay.com
• SEO – Linkless Attribution Theater Presentation by Duane Forrester #SMX, BruceClay.com
• An Update on fast Transit Routing with Transfer Patterns, Official Google Research Blog
• Customer Match: How Email Marketing Is Revolutionizing Paid Search, BruceClay.com
• Getting Started with Twitter Ads #SMX, BruceClay.com

Local & Maps

• Google Bulk Allows Photo Uploads …. Finally, Mike Blumenthal
• How SMBs Can Leverage SMS, Mike Blumenthal
• Is Google Finally Nuking Unverified Plus Pages?, Mike Blumenthal

Searching

• Google Working On Conversational Shopping – Voice Search Shopping, Search Engine Roundtable
• Search Challenge (3/2/16): Finding out about a concept (part 2), SearchReSearch

SEO

• AMP Content Will Appear in Other Parts of Google Search, thesempost.com
• AMP NewsLab Office Hours in your language, Official Google Webmaster Central Blog
• Early Signs Of A Google Search Update?, Search Engine Roundtable
• Google News Carousel Only For AMP Pages, But List View Can Show Non-AMP Pages, Search Engine Roundtable
• People Submitting Good Spam Reports Get Higher Priority With Future Ones, thesempost.com
• Varvy Tools Makes A Google Guidelines Testing Tool, Search Engine Roundtable

Search Marketing

• The 3-Step Keyword Research Formula To Cast A Tsunami Of Search Traffic On Your Blog, ProBlogger