Google Takes Action On 65% Of User-Generated Spam Reports

Google's Juan Felipe Rincon shares statistics on how many spam reports Google receives from users and how often they act on them.

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At SMX West, in the “Google Manual Actions” panel, Juan Felipe Rincon from Google said that Google takes action on 65 percent of the 35,000 user-generated spam reports submitted to Google monthly.

Juan Felipe Rincon gave that figure minutes ago in the panel. He added that of those 35,000 submissions, 65 percent are spam, so action is taken on a manual basis on those reports.

Juan Felipe Rincon added that they do prioritize spam reports based on how significant they can be on their users, Google searchers. He also added that some users are good at spam reporting, and they may prioritize spam reports when they know they are submitted by users who submit good spam reports.


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Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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