SearchCap: The Day In Search, April 24, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Ad Agencies Partnering with Search Marketing Firms (or Not) At the recent Search Engine Strategies Conference in New York, agency executives spoke candidly about their experiences working with search engine marketing […]

on April 24, 2007 at 2:22 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web:

From Search Engine Land:

  • Ad Agencies
    Partnering with Search Marketing Firms (or Not)
    At the recent Search Engine Strategies Conference in New York, agency
    executives spoke candidly about their experiences working with search engine
    marketing (SEM) firms. What’s working? What’s not? And most importantly, how
    can agencies and search marketers work together to better serve clients?
    Here’s a re-cap of "Outsourcing Anonymous: Why…
  • Search
    Marketing Agency Pricing Models
    Pricing structures and rates aren’t secret in established service industries.
    Real estate agents get 3% to 6% of the house’s price; recruiters get 1/3 of
    total first year comp; trial lawyers take 33% of the settlement; list brokers
    charge 20%. While specifics vary, each industry has conventional pricing
    arrangements….
  • Bigger Levers
    For Your Social Media Campaign
    We all know that getting on the homepage of social media sites such as Digg,
    Del.icio.us and Netscape can drive tons of links and traffic, which is why we
    try and leverage these social sites on a regular basis. But are you leveraging
    them fully? Below, some tips not…
  • Less Than 5%
    Click Fraud Makes You "Virtually Free"
    When the search engines and auditing firms don’t even agree on an overall
    industry rate of click fraud, I was bemused by a release I got today telling
    me that ABCSearch is now "validated as virtually free of click fraud"
    according to Click Defense. Virtually free to me means practically…
  • PhoneSpots
    Launches Mobile ‘Ad Exchange,’ Announces AT&T Deal
    Directory assistance vendor PocketThis has rebranded as PhoneSpots and
    relaunched a new mobile ad "exchange." The company has been around since 1999
    and pioneered the "send to mobile" feature now in widespread use on local
    search sites. PocketThis originally offered enhanced results (additional
    content and links) from directory assistance queries…
  • BooRah And
    4Info Partner For SMS Restaurant Search
    Restaurant reviews aggregator BooRah, which describes itself as "the ultimate
    personalized review guide," has partnered with 4Info for SMS distribution of
    BooRah’s content on the 4Info text messaging platform. Here’s the
    announcement. Accordingly, users will be able to access BooRah’s content using
    4Info’s service….
  • Yahoo China
    Ordered To Remove Links To Unlicensed Music
    China court orders Yahoo China to curb music links from Reuters reports
    Beijing’s No. 2 Intermediate Court has ordered Yahoo China to remove "links to
    free Web sites offering music-downloads." In addition, Yahoo China has to pay
    200,000 yuan ($27,200 US) "facilitating distribution" of this music. Yahoo
    China said they…
  • Yahoo Partners
    With Gracenote To Provide Lyrics For 400,000 Songs
    Yahoo strikes deal to catalog lyrics online from San Jose Mercury News reports
    on Yahoo’s announcement that they have partnered with Gracenote to provide the
    lyrics of over 400,000 songs. The general manager of Yahoo Music, Ian Rogers,
    explained that this partnership "fills a huge, gaping hole out there."
    Since…
  • New US Border
    Check Tool: Google
    Via Boing Boing, LSD as Therapy? Write about It, Get Barred from US from The
    Tyee covers how Canadian psychotherapist Andrew Feldmar was denied entry into
    the United States after being pulled aside during a border crossing for a
    random check. One of those fancy explosive sniffing machines then get…
  • Free Webcast
    This Thursday: Revving Up For Mobile Search Marketing
    I moderated the two mobile search panels at SES New York a couple of weeks
    ago, and was fascinated by how quickly the mobile search space is moving from
    a potential to a real opportunity for savvy search marketers. Mobile search is
    still in its infancy, but it’s clearly on…

Search News Headlines From Elsewhere

Applications & Portal Features

Business Issues

Local, Maps & Mobile

Paid Search & Contextual

SEM Industry

SEO & SEM

Shopping Search

Social Media

Video, Audio & Image Search

Other Vertical Search

Other Stuff

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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