SearchCap: The Day In Search, January 18, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Collecting Local Reviews From Non-Traditional Sources In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of […]

on January 18, 2010 at 4:57 pm | Reading time: 6 minutes
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Now Collecting Local Reviews From Non-Traditional Sources

    In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]

  • German Companies Piling On With Anti-Trust Complaints Against Google

    Last week, in a German magazine interview, government minister Sabine Leutheusser-Schnarrenberger suggested that Google was “becoming a giant monopoly.” She casually asserted that government action might be coming at some point if Google didn’t become more “transparent” and responsive to government concerns. Almost on cue a number of companies have filed diverse complaints with Germany’s […]

  • Martin Luther King Day Logos From Google & Others

    Today is Martin Luther King, Jr day and the search engines are showing off their logos and themes for the special day. Below you can see logos from Google, Yahoo, Bing and other search engines. In addition, check out the 2009 and 2008 logos, if you missed them the previous years.
    Google’s […]

  • Apple iPhone To Drop Google For Bing?

    A BusinessWeek piece named Apple vs. Google discusses much of the recent competitive business products the two companies have. On page three of that article, there are some analysts who suspect Apple may drop Google, as the default search provider, to Bing.
    Jonathan Yarmis, research fellow with the consulting firm Ovum, was interview by BusinessWeek, […]

  • The Pundits Are Wrong! Don’t Cut Off Your Tail

    There is a growing chorus of folks who advocate giving paid search programs “tail-ectomies.” Don’t be misled! There is terrific value in a well-managed campaign that includes long-tail keywords.

  • Take Control Of Google’s Content Network With Placement Targeting

    If a single ad network could help you reach 80% of global Internet users—and target them based on geography, website and even context—you would probably invest a lot of time figuring out how to optimize your advertising dollars there. Yet, for many large advertisers, the opportunity of advertising on Google’s AdSense content network hasn’t […]

  • Advanced Tips To Optimize Your Local Paid Search Campaigns

    It’s no secret that local online advertising is expected to continue growing. In fact, according to BIA/Kelsey’s 2009 U.S. Local Media Forecast, local online ad spending is predicted to grow by more than 15 percent in 2010. As more and more local businesses allocate marketing dollars to online, a lot of those dollars will flow […]

  • One Small Step For Marketers, One Giant Leap In Profit

    Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most […]

  • Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor

    Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading.
    That is, unless you are a paid-for web analytics provider residing at the […]

  • Google Plans To Buy Its Way Into Real Estate

    Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two small real estate companies a month.”
    (Update: We now understand that the Realtor.org blog post linked above may have misquoted […]

  • New to Search Engine Marketing? Need a Refresher? Your SMX West Dream Agenda

    Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX West (March 2-4 in Santa Clara, CA).
    By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time. We highly recommend that beginners attend […]

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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