SearchCap: The Day In Search, January 18, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Now Collecting Local Reviews From Non-Traditional Sources
In order to increase the volume and coverage of reviews on its Place Pages, Google is now apparently looking beyond the range of traditional review sources to new, non-traditional sites (e.g., blogs, articles, etc.). Mike Blumethal has written a lengthy post on the subject. As Mike points out this could potentially complicate the emerging area […]
- German Companies Piling On With Anti-Trust Complaints Against Google
Last week, in a German magazine interview, government minister Sabine Leutheusser-Schnarrenberger suggested that Google was “becoming a giant monopoly.” She casually asserted that government action might be coming at some point if Google didn’t become more “transparent” and responsive to government concerns. Almost on cue a number of companies have filed diverse complaints with Germany’s […]
- Martin Luther King Day Logos From Google & Others
Today is Martin Luther King, Jr day and the search engines are showing off their logos and themes for the special day. Below you can see logos from Google, Yahoo, Bing and other search engines. In addition, check out the 2009 and 2008 logos, if you missed them the previous years.
Google’s […] - Apple iPhone To Drop Google For Bing?
A BusinessWeek piece named Apple vs. Google discusses much of the recent competitive business products the two companies have. On page three of that article, there are some analysts who suspect Apple may drop Google, as the default search provider, to Bing.
Jonathan Yarmis, research fellow with the consulting firm Ovum, was interview by BusinessWeek, […] - The Pundits Are Wrong! Don’t Cut Off Your Tail
There is a growing chorus of folks who advocate giving paid search programs “tail-ectomies.” Don’t be misled! There is terrific value in a well-managed campaign that includes long-tail keywords.
- Take Control Of Google’s Content Network With Placement Targeting
If a single ad network could help you reach 80% of global Internet users—and target them based on geography, website and even context—you would probably invest a lot of time figuring out how to optimize your advertising dollars there. Yet, for many large advertisers, the opportunity of advertising on Google’s AdSense content network hasn’t […]
- Advanced Tips To Optimize Your Local Paid Search Campaigns
It’s no secret that local online advertising is expected to continue growing. In fact, according to BIA/Kelsey’s 2009 U.S. Local Media Forecast, local online ad spending is predicted to grow by more than 15 percent in 2010. As more and more local businesses allocate marketing dollars to online, a lot of those dollars will flow […]
- One Small Step For Marketers, One Giant Leap In Profit
Why does accuracy matter when measuring marketing effectiveness? Accuracy matters because in today’s world, marketing decisions are made on data. The best creative is not the one that makes us laugh the hardest, and it’s not the one that we remember for the longest period of time. No, it’s the one that produces the most […]
- Report: It’s A Good Time To Be A Web Analyst, Not Quite So A Google Analytics Competitor
Econsultancy just released its annual Web Analytics Buyers Guide, and in conjunction with its Online Measurement and Strategy Report forms an in-depth analysis of the marketplace over here in the UK. On the whole it makes for very interesting (and heart-warming) reading.
That is, unless you are a paid-for web analytics provider residing at the […] - Google Plans To Buy Its Way Into Real Estate
Google is making its intentions in the real estate vertical more clear. Speaking this week at Inman Real Estate Connect, an industry conference, Google’s Sam Sebastian reportedly said: “We’re actively looking to acquire one to two small real estate companies a month.”
(Update: We now understand that the Realtor.org blog post linked above may have misquoted […] - New to Search Engine Marketing? Need a Refresher? Your SMX West Dream Agenda
Need to get up to speed fast on search engine marketing? Here’s your “dream agenda” for Search Marketing Expo – SMX West (March 2-4 in Santa Clara, CA).
By following this agenda, you’ll get a comprehensive introduction to Search Engine Marketing, and maximize your investment in money and time. We highly recommend that beginners attend […]
Search News From Around The Web:
Applications & Portal Features
- Bing has its own shortening URL, binged.it, My Microsoft Life
- Avast Added to Google Pack, Google Operating System
- New York Times Ready to Charge Online Readers, nymag.com
- Aol Quietly Launches An Expert Site Called Owl, and Feeds It Seed, TechCrunch
Business Issues
- Some Facts About the Yahoo! Shopping API Shutdown Announcement, Yahoo! Developer Network Blog
- Yahoo’s Big Plan for the Social Web in 2010: Aggregate It, gigaom.com
- Alibaba slams Yahoo’s statement on Google, Yahoo! News
- Alibaba Faults Yahoo for Supporting Google, Wall Street Journal
- Baidu CTO Yinan Li Quits, Days After COO’s Departure, TechCrunch
- Google CEO, Eric Schmidt, Takes Part in a Q&A "Interview" Lecture, ResourceShelf
- Google probing possible inside help on attack, Yahoo! News
Local, Maps & Mobile
- Google Maps Street Views Embed Broken For Some, Search Engine Roundtable
- OpenStreetMap Project Creating Tools for Relief Workers in Haiti; iPhone App Now Available, ResourceShelf
- Yelp Check-Ins and what they Mean for Foursquare / Gowalla, Location Meme
Link Building
- Purple Prose and Link Building, Search Engine Journal
Paid Search & Contextual
- Google AdWords Certification Program Now With Four Exams?, Search Engine Roundtable
Searching
- Google Agrees to Censor Encyclopedia Dramatica Entry in Australia, Google Blogoscoped
- Bing Showing Related Search Results By Default, Search Engine Roundtable
- New: Online Database: Injuries Associated with Consumer Products Reported by Emergency Rooms, ResourceShelf
SEM Industry
SEO & SEM
- MSNBOT must die!, blogs.perl.org
- AdWords: Segmenting Device & Click Type Data, AdWords Help Experts
- How In-House SEOs Can Add Value Beyond Search, SEO ROI
Social Media
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