SearchCap: The Day In Search, July 14, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft-Icahn-Yahoo Dealings Degenerate Into Trading Public Accusations In the latest and perhaps strangest escalation of name calling and “he-said/she-said” accusations, Yahoo, Yahoo insurgent shareholder Carl Icahn and Microsoft have all issued […]

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:


  • Microsoft-Icahn-Yahoo Dealings Degenerate Into Trading Public Accusations

    In the latest and perhaps strangest escalation of name calling and “he-said/she-said” accusations, Yahoo, Yahoo insurgent shareholder Carl Icahn and Microsoft have all issued dueling press releases in the wake of the latest Yahoo rejection of the latest, somewhat unexpected Microsoft (now + Icahn) search takeover offer….

  • Getting Multivariate Landing Page Testing Straight!

    These days, you can’t go anywhere without hearing about multivariate testing so I thought I’d walk through a landing page test. Along the way, I’ll provide testing pointers and leave you with several testing considerations. I'll highlight the importance of both multivariate and A/B testing  and to show it…

  • SMX Local & Mobile In Less Than Two Weeks

    Search Marketing Expo – SMX Local & Mobile is in less than two weeks — July 24-25 in San Francisco. Register today and reserve your spot at the only event 100% dedicated to getting internet and search marketers up to speed on these ROI-driving opportunities….

  • Google Launches Webmaster Tools Access Provider Program

    The Google Webmaster Central blog announced the launch of the Google Webmaster Tools Access Provider Program. The tool is an extension of the GoDaddy Webmaster Tools plugin, which enables hosting service providers to build tools directly into their hosting consoles for their customers to utilize Google Webmaster Tools. Through the…

  • Yahoo Announces SearchMonkey Developer Challenge Winners

    Yahoo has announced the winners of the SearchMonkey Developer Challenge. The judges, including our very own Danny Sullivan, reviewed “hundreds of submissions” and selected five winners. The winners include: StumbleUpon for building the SU Infobar that shows you “website reviews and ratings,” before you click on the search results in…

  • SEO For Semantic Search Engines

    A new generation of search engines are starting to become publicly available and so it’s time to start thinking about how they will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language…

  • More Google Trends Manipulations

    Another day, another Google Trends abuse. As spotted at Google Blogoscoped Forums, Google Trends on July 13th was showing “ǝlƃooƃ noʎ ʞɔnɟ” as the number one hot trend amongst blogs, news sites and so on. I personally see it, when I navigate back to July 13th in Google Trends….

  • Yahoo Rejects Joint Microsoft/Icahn Deal But Open To $33 Per Share All-Microsoft Sale

    Microsoft has once again put in an offer to buy Yahoo’s search assets — and once again been rejected. The latest offer was a joint one made by Microsoft and Carl Icahn. Yahoo slammed what it described "take it or leave" it offer and the one day deadline that…

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About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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