SearchCap: The Day In Search, November 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google AdWords Yellow “Ad” Icon Spotted On Desktop SERPs In UK
  The bold yellow “Ad” icon that started showing up in Google search results on smartphones in September, now appear to be getting a test run in the UK. This weekend, Ashley Williams, SEO Project Lead at Summit Media in the UK, noticed the icon appearing in the SERPs for every query he performed on his […]
• Nexus 5 First Impressions: A Great, Search-Centric Smartphone
  Google shipped out demo versions of the Nexus 5 late last week. People are still receiving them today. I got one on Friday and have been using it on WiFi ever since. (I haven’t tried it on a wireless network and can’t speak to the LTE experience.) The phone immediately sold out of its initial […]
• Shakuntala Devi, AKA The “Human Computer,” Honored With Google Logo To Mark Her 84th Birthday
  Quick, without Googling the answer or using a calculator — what is the cube root of 188,132,517? Did you get it 546,372,891? In 1977, Shakuntala Devi was able to solve this problem faster than a computer. The Indian born math prodigy’s astounding capacity to calculate complex numerical expressions in record time won her a spot […]
• The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
  In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
• Bing Really Doesn’t Want You To Search Google
  Go to Bing.com and search for [google], you may see Bing get a bit upset. In fact, when I search for Google at Bing, I get a big black box in the search box that says, “In blind tests, people preferred Bing to Google for the web’s top searches. See for yourself.” Here is a […]
• Ingress: Is Google’s AR Game A Stealth Local Data Effort?
  I recently got a new Android phone and found a little card in the box advertising Ingress, the “massively multi-player location-based alternate reality game from Niantic Labs at Google.” Ingress had slipped past my notice despite Greg Sterling’s mention of it nearly a year ago. Yet, here it was, already preloaded as an app in […]
• Bing Ads Executives Share Plans To Make Bing A Better Ad Platform
  Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including […]
• RIP, Ren Warmuz, Founder & CEO Of Trellian
  Veterans of the SEO space will know the name Trellian, a long-time SEO tools company. Veterans may also remember at some of the early search conferences often seeing the Warmuz brothers walking around, Ren and David. Sad news today that Ren is no longer with us. Pierre Zarokian has a nice In Memoriam post about […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• YouTube Narrowing Traffic Gap With Facebook [Study]
• 85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]
• Survey: Windows Phones Beating iPhone In Italy
• Poll: Public Skeptical About Twitter IPO
• Abandoning Third-Party Cookies? What Gives, Google?
• iPad Air Has Blockbuster Opening Weekend
• For The First Time Ever, Facebook Sees Decrease In “Young Teen” Usage
• The Ultimate Holiday Prep List: 28 Things Every Marketer Should Do For Holiday
• Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection
• Ad-Free No More: Instagram Ads Have Officially Hit The Feed

Search News From Around The Web:

Industry

• Google Employees Confess The Worst Things About Working At Google, Business Insider

Link Building

• Google Penguin Got You Down? Work on Customer Service, Search Engine Watch
• Google Bad Link Example URLs Include Disavowed Links, Search Engine Roundtable

Local & Maps

• Bing Places for Business is Now Available in India, Bing Ads Blog
• Holly Springs Chiropractors, Local Results and Negative SEO, 1918
• The One Truth about Local SEO I Wish Everyone Understood, www.localvisibilitysystem.com
• Where Do You See Local Search in 2014? 26 Experts Weigh In, www.poweredbysearch.com

Search Marketing

• Four SEM Tips on How to Reach Holiday Shoppers Before Their Stockings are Stuffed, Yahoo Advertising Blog
• How to use Keyword Planner for small languages, State of Digital
• The Foundations of Process Optimization, 3qdigital.com

SEM / Paid Search

• Microsoft is once again investigating claims that some Bing ads are redirecting users to malware, The Next Web
• 14 Metrics Every PPC Report Should Have, Search Engine Watch
• Bing Ads Insiders Podcast: My Campaigns Are Set Up And Running…Now What?, Bing Ads
• Clearing Up Negative Broad Match in AdWords, www.wordstream.com
• How Google’s New Campaign Type Expands Your Market Reach, PPC Hero
• The Ultimate Guide to Adwords Ad Extensions, Vertical Measures
• Why Search CPCs Continue To Rise, MediaPost

Searching

• Best Ways to See What’s Trending On Youtube, internetmarketingninjas.com
• Can’t Perform Searches On YouTube iOS App, Search Engine Roundtable
• Google tests new desktop ads format similar to mobile format, All Google Testing

SEO

• Danny Sullivan Shares What He Has Learned About Hummingbird, Stone Temple
• How You Know You Need a New SEO Firm, Search Engine Guide
• “I’m Just Not That Into SEO” Is No Longer A Problem After This Post, Search Engine People
• Be the Result that Google Wants to Rank, Moz
• Quick SEO Tips to Boost Holiday Sales, Practical E-Commerce
• Should I add schema.org markup on my videos even if they’re on YouTube?, YouTube

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.