Good morning, why don’t we talk more about visual search?

PC users can now run Bing visual searches right from the Windows search bar. Click in the search bar and then on the camera icon in the lower right to “Search with a screenshot.” Users can search for products, animals, plants, landmarks and even copy and edit text captured from an image. Visual search has been quietly gaining powerful functionality in Bing, Google and Pinterest. It doesn’t get the attention of voice, but it should. I expect visual search will catch on and have its moment.

Google said a bug has affected reporting data on traffic from the Discover feed between December 8 and 13 in Search Console. The issue has been fixed, but it appears that data cannot be restored, which is a bummer because — frustratingly — GSC is really the only way to see Discover referrer data. If your site tends to get Discover traffic and you see volume down during that period in Google Analytics, this bug may be the cause. 

Read on for a Pro Tip on using Python for SEO.

Ginny Marvin
Editor-In-Chief

 
 
 
Pro Tip
 

Here’s how I built a regression model in Python using an e-commerce dataset

“The programming language of Python is gaining popularity among SEOs for its ease of use to automate daily, routine tasks. It can save time and generate some fancy machine learning to solve more significant problems that can ultimately help your brand and your career,” explains Hülya Çoban of ZEO Agency. “Apart from automations, I wanted to share my results to assist those who want to learn more about data science and how Python works with a regression model (sample code included) using an e-commerce data set.”

Learn more »

 

The California Consumer Privacy Act goes live in a few short weeks — Are you ready?

Sponsored by Optimine

The California Consumer Privacy Act – or CCPA – goes live in a few short weeks, and it has major implications for your marketing measurement. Find out how to reduce the financial and compliance risks brands now face. Join us TODAY for this live webinar.

There's still time to register »

 
Search Shorts
 

New GoogleBot name, debugging, improving and happy holidays

New GoogleBot user agent name. As you know, Google is suppose to launch the new user agent names for GoogleBot this month. Martin Splitt from Google confirmed Google is slowly testing the new name now and you may be able to see it in your logs.

Debugging. Yes, Google can debug its own search ranking algorithm. Interestingly, not just a few people at Google can do it, but many within the organization can.

Improving not just your content. Google’s John Mueller said success isn’t just about improving your site content quality but also about improving your web site as a whole.

Google’s holiday decorations. If you search for christmas, chanukah, or kwanzaa you will see the holiday decorations live in the Google search results.

 

Don't miss out on Super Early Bird savings!

Treat yourself (and your career) to an enriching training experience: Attend Search Marketing Expo February 19-20 in San Jose. You’ll access 60+ SEO, SEM, and digital commerce marketing sessions loaded with tactics to help you boost awareness, drive traffic, and increase sales. Book by THIS Saturday, Dec. 21 to save up to $700 off on-site rates… and put that leftover 2019 budget to good use while you’re at it! What are you waiting for?

Register Now »

 
 
 
What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

5 Benefits of Using PPC and SEO Together – Know Agency

Bing Maps Make the Revived Flight Simulator Eerily Realistic – Wired

Google Local Pack Testing Site Cards Element? – Search Engine Roundtable

Google Maps 101: how imagery powers our map – Google Blog

Google Maps’s new UI has no side menu, but gets a 5-tab bottom bar with quick access to your saved places – Android Police

Google’s AI Chief Wants to Do More With Less (Data) – Wired

My doctor’s advice turned me into a Local Guide – Google Blog

The Google Assistant and Context-Based Natural Language Processing – Go Fish Digital