SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin

By Nicole Farley

Published: November 16, 2022 at 10:00 am

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin.

Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them.

The keynote today will cover hot topics from 2022 including:

How Google is preparing for a cookieless future.
The importance of implementing GA4 now.
How is GA4 a move toward a more privacy-centric landscape.
Google Analytics vs 360 sunset dates.
RSAs – will we ever be able to measure individual assets.
What metrics Google uses to assign ratings to RSA assets.
Automation and brand safety.
Top three best practices for using automation for both lead gen and commerce.
Marvin’s advice on irrelevant recommendations.
Broad match keywords.
A recap of 2022.
What’s coming in 2023.

Grab your free pass now and join us online for this exclusive keynote with Google Ads Liaison Ginny Marvin.

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Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Nicole Farley

Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.