Career-defining networking starts here.

SMX Advanced isn’t just next-level training. It’s also about the conversations that spark over lunch, the unexpected introductions while you’re waiting for a cocktail, even the (perhaps breathy) chats during a scenic morning run along the harbor. Review the 2026 networking lineup below and stay tuned for the 2027 program!

Below are the 2026 networking events. Stay tuned for the 2027 lineup!

Mastermind Sessions

June 3, 2026 | 2:00pm - 5:00pm ET

Part session, part networking, all awesome. These intimate discussions put you at a table with nine other attendees and one iconic expert to discuss specific aspects of search marketing.

There's no holds barred during these intimate consulting opportunities, featuring Purna Virji (LinkedIn), Linda Caplinger (Navidia), and more search legends. Learn more here.

Open To All Access Pass Holders Only!

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Meet & Greet Reception

June 3, 2026 | 5:00pm - 6:00pm ET

Join us at Sauciety Restaurant in the Westin lobby for our classic Meet & Greet Reception. Mix and mingle with speakers, sponsors, and fellow attendees while enjoying casual cocktails and sumptuous snacks.

It's the perfect way to jumpstart your networking experience at SMX Advanced.

Open to everyone!

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Hang with the Search Engine Land Team

June 3, 2026 | 7:00pm - 9:00pm ET

Join members of Search Engine Land -- including Barry Schwartz and Danny Goodwin -- for a casual round (or two) of drinks in the Westin's Birch Bar! Mix, mingle, and get to know the folks who publish the stories you love -- and program the conference you trust -- in a relaxed environment. (The conversations are free... but you'll pay your own drink tab!)

Open to everyone!

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Morning Networking

June 4 & 5, 2026 | 6:00am - 7:00am ET

Start your day with your choice of refreshing community experience:

  • Morning Harbor Run. Add an extra spring to your step by starting the day with an invigorating morning run along the scenic Boston Harbor. Your run leaders are Dawn Anderson, Managing Director at Bertey and your SMX Advanced SEO keynote speaker, and Jeff Clear, Sales Executive from Optmyzr. Could it get any cooler than that? Open to everyone!

  • Morning Yoga Flow. Prefer to stay in? Join SMX’s Director of Marketing, Lauren Donovan, for a refreshing yoga flow designed to awaken your body, clear your mind, and set the tone for a powerful day of learning. All experience levels welcome (including beginners!). Open to everyone!

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Birds Of A Feather Lunch Tables

June 12 & 13, 2025 | During Lunch

Grab your lunch and head to your choice of topic-driven discussion tables to take small talk to a new level of awesome. This casual networking experience is designed to spark meaningful discussions about shared interests and connect you with like-minded attendees.

Topics include Local SEO, AI content creation, algorithm updates, PMax for lead gen, and many more. First come, first served.

Open to All Access pass holders only!

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Networking Reception

June 4, 2026 | 4:45pm - 6:00pm ET

Join your SMX community for the ideal way to unwind after an intense day of learning. Grab a drink and some hors d'oeuvres, wander the Expo Hall, chat up some sponsors, snag some swag, and enjoy!

Open to everyone!

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SEO Solutions Lab with Barry Schwartz and Danny Goodwin

June 4, 2026 | 6:30pm - 7:30pm ET

Bring your SEO challenges to a fun community networking event and workshop solutions alongside Search Engine Land’s Barry Schwartz and Danny Goodwin - together with your SEO peers!

Open to everyone!

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PPC Live with Anu Adegbola

June 4, 2026 | 6:30pm - 7:30pm ET

Join Search Engine Land’s Paid Media Editor, Anu Adegbola, for a bite-sized version of her beloved London meetup -- featuring special guests Amanda Farley, Greg Finn, Aaron Levy, and Susan Yen! Bring your paid search questions, concerns, and ideas to the table, and get ready for some fun.

Open to everyone!

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Magic: The Gathering Game Night

June 4, 2026 | 6:30pm - 7:30pm ET

Are you ready to geek out in good company? Join Navah Hopkins and George Nguyen for an SMX-flavored Magic: The Gathering night worth drawing for. Bring your favorite casual decks and join us. Beginners welcome!

Open to everyone!

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SMX After Dark

June 4, 2026 | 9:00pm - 11:00pm ET

SMX After Dark is back for the first time since 2019... and this year, we’re taking over Puttshack for an unforgettable night of networking, adult beverages, light bites, and tech-infused mini golf just steps from the Westin Seaport.

Join your SMX community for interactive gameplay, wicked smaht challenges, and the kind of casual conversations that lead to new ideas, new connections, and maybe even your next big opportunity.

This exclusive experience is available to All Access pass holders only, so bring your badge and get ready for the ultimate Boston tee party. Whether you’re celebrating a big day of learning or just looking to unwind with the brightest minds in search, SMX After Dark is where the community comes together in style.

Open to All Access pass holders only!

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Scenic Harbor Walk

June 5, 2026 | 4:00pm - 5:00pm ET

Join Lauren Donovan, Director of Marketing at SMX, for a relaxed harbor walk designed for conversation, connection, and capturing a few beautiful moments. This easy 2-mile route follows flat, wide waterfront paths, with planned photo stops along the way. It’s a final chance to connect with the SMX Advanced community before heading off for cocktails, dinner, and the journey home.

Open to everyone!

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