Agentic media buying needs malware guardrails: A PropellerAds view
As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.
Topic: Advertising Technology
CPC’s up, conversions down? Orchestrate data to find performance shifts
Decision Intelligence joins your Google Ads or ChatGPT Ads data to the whole market and hands back the action, not another chart to read.
OpenAI expands ChatGPT ads globally and builds out its ad stack
OpenAI has expanded ChatGPT Ads, alongside new tools for audience targeting, conversion measurement, and reporting
Google Ads API v25.1 expands measurement and insights
Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting.
ChatGPT Ads are expanding to 31 European countries
Advertisers in Europe will gain access to a new high-intent channel as OpenAI significantly expands its global advertising footprint.
Google launches secure API access pilot for manager accounts
The new pilot lets advertisers restrict sensitive API actions to approved applications, adding an extra layer of security.
Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Google launches AI agent for Ad Manager
Google is embedding AI into publisher workflows, making it easier to analyze performance and act on insights from a chat interface.
Google Ads will start deleting historical reporting data after set retention periods
Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand.
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results pricing.
Advertisers test ChatGPT Ads Manager
OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform
Google launches developer hub for ads and measurement tools
Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management.
Google launches Ads DevCast Vodcast for developers
Google’s new Ads DevCast gives developers technical insights into Google Ads and AI-driven “agentic” changes reshaping ad APIs
A quiet Google Ads setting could change your creative
A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control concerns.
Google Ads upgrades Creator Partnerships with search and management tools
New Google Ads tools include search filters and a management hub, streamlining how brands find, contact, and scale creator deals.
Google Ads experiment taps social creatives for PMax campaigns
Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns.
Google Ads quietly tests auto-setting “New Customer Value”
Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.
Google Ads to permanently delete canceled accounts after six months
Advertisers now have just six months to reactivate canceled accounts before Google permanently deletes their data.
Meta unveils Business AI and new generative tools
Meta’s AI updates help with creatives, AI generated music, business assistant and more promise to make advertising more personalized.
Google Ads tests new Labs hub for experimental features
The Google Ads hub centralizes experimental features, giving advertisers early access to pilot tools and campaign insights.
Google Ads streamlines scripts documentation
You can now navigate Google Ads scripts more easily with streamlined guides, a central reference tab, and consolidated sample code.
Amazon Ads launches AI tool that builds professional-quality ads
Amazon's new agentic AI tool in Creative Studio lets advertisers quickly turn product insights into polished, multi-format ad campaigns.
Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google will automatically change store visit value, potentially raising ROAS with estimated – not actual – sales.
Retail media’s next chapter: Balancing global scale with hyperlocal precision
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
The future of PPC is AI-on-AI – but only one side knows your business
Search Intelligence OS empowers advertisers to shape automation outcomes, enforce brand standards, and scale results efficiently.
Google expands Commerce Media suite for brands and retailers
Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, YouTube, and Display.
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
How to prevent Meta Ads restrictions on health and wellness campaigns
Meta doesn’t want your health data (or the legal trouble). If you’re in health marketing, read this before your ad tracking disappears.
Google reverses stance on Performance Max campaign controls
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.
Amazon opens advertising to other retailers
Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites.
Instacart expands foodservice advertising
Instacart's partnership with Cut+Dry helps food manufacturers advertise directly to buyers and create new revenue streams for distributors.
Google Ads tests AI-powered reporting tool
Google Ads is testing an AI-powered reporting tool that lets advertisers generate custom reports using natural language prompts.
Google Ads Creative Studio to sunset in Q1 2025
Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March.
TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
Amazon Ads launches AI-powered video
Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.
Meta expands ad attribution tools to boost campaign performance
The AI-driven updates offer advertisers enhanced customization, cross-platform analytics integration and improved conversion attribution.
Google rolls out Structured Data Files QA format for Display & Video 360
Google streamlines DV 360 campaign management with this release offering human-readable bulk reviews for Line Items and YouTube Ad Groups.
Google Ads recovers from major reporting glitch
The glitch exposed some advertisers to others' data & some couldn't edit product groups. Most services are now restored and credits promised to those affected.
Google adds new PMax reporting, generative AI tools
The AI-powered creative tools aim to enhance reporting features for the Google Ads network as well as boost ad performance and transparency.
Meta unveils Event Coverage stats for advertisers
Meta introduces statistics for Conversions API users, allowing advertisers to view and compare browser and server event data.