Google’s Auction Insights: Bridging the visibility gap
Get visibility into hidden search terms and the insights needed to optimize your ad spend.
Adthena's latest articles
Defying the cuts: Overcoming Google Ads budget constraints
Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.
Brand Protection: The complete guide
Discover essential tactics to catch click theft, protect brand integrity and maximize ROI.
What is ad hijacking and how do you protect your brand from it?
In this guide, you'll learn how ad hijacking works, how to spot it and tips for PPC brand protection.
Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Lifting the lid on Google’s black box to find growth
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4 simple ways to put an end to unprotected paid search
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Generative Engine Optimization (GEO)
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The death of the 10 blue links: The revolutionary role of generative AI in search.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]