Learn to map and monitor all competitive and partner activity around your brand terms.
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.Adthena | Oct 4, 2022 at 7:00 am ET
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]Adthena | May 22, 2018 at 7:30 am ET