Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world
Four ways to prepare for the absence of third-party cookies.
Adthena's latest articles
Lifting the lid on Google’s black box to find growth
Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth.
4 simple ways to put an end to unprotected paid search
The imperative of brand protection in search marketing.
Artificial Intelligence Optimization (AIO)
Six ways generative AI can transform your search strategy
The death of the 10 blue links: The revolutionary role of generative AI in search.
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google's networks.
What ChatGPT means for your search campaigns
Why next-generation AI is essential to a competitive search strategy.
Five ways to harmonize PPC and SEO to boost ROI
You’ll reap digital dividends when your strategies work together.
Guard your most valuable asset against pesky competitors
Learn to map and monitor all competitive and partner activity around your brand terms.
How to stop wasting brand search spend – and save it with automation
Identify where you can reduce your marketing costs and increase profitability without hurting revenue.
Cookieless data isn’t the only concern in search marketing
Strategies to help you adapt to the new normal.
6 tips to win local with paid search
Recent change in consumer behavior has put local search on the map.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]