How to boost PPC retargeting efficiency with an RFM analysis
Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns.
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Rémi Kerhoas's latest articles
6 advanced (yet missing) Meta Ads KPIs to track success
Tracking only basic KPIs for Meta Ads? Uncover six advanced metrics to help you optimize audience reach, engagement and conversions.
CRO for PPC: Key areas to optimize beyond landing pages
Here’s how to increase your PPC conversion rates, reduce customer acquisition costs and apply CRO principles across multiple channels.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
A/B testing mistakes PPC marketers make and how to fix them
Tired of PPC A/B tests that don't deliver? Discover the pitfalls causing tests to fail and how to design experiments that drive real impact.
Google Ads best practices: The good, the bad and the balancing act
Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know.
How to increase LTV with PPC
Explore the importance of tracking customer lifetime value and how PPC marketers can use it to elevate their accounts.
5 essential PPC skills every agency pro must have
Want to start your PPC agency career correctly (without skipping essential steps)? Here are the top five skills to focus on.
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models.
How to calculate and improve your agency’s churn rate
Looking to improve your agency's acquisition and retention approach? Explore practical ideas to improve your churn rate here.