Every content-driven SEO strategy targets a tiny sliver of a giant Venn Diagram, with content that is either a) valuable enough that someone out there will search for it, and b) unique enough that it can rank. There’s one company that has turned that from a guideline to a credo: Demand Media. Demand Media’s financials may be […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdSense Updates Ad Layouts The Google AdSense blog announced they have updated the layout of some AdSense units. The main changes were to make the ads “more space-efficient and visually […]
Demand Media has filed for an IPO. The company, known as a content farm to some, produces much of its content on sites like eHow and others in direct response to what it determines people are searching for on the web. Its filing shed new light on how much it depends on SEO and Google, […]
Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with Microsoft, Yahoo seems to be doing a push to prove it still has search chops. The latest are new user interface changes to search results that are now being tested. Proof that Yahoo can win […]
I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]