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Topic: Hyperlocal
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
Google Bulletin: Hyperlocal news, Nextdoor competitor or both?
Google has already proven it can crowdsource local content at scale through its Local Guides program.
Mapquest Debuts New Local-Social Mapping Site “MQ Vibe”
People have been speculating about it for weeks and now it’s live: MapQuest Vibe. With the launch of the new neighborhood-discovery site MapQuest is striking out in a promising direction. It’s not a new social network, as some speculated, but it incorporates social input into a larger algorithmic-based framework that generates a score for nearly […]
Yahoo Local Expands Its Beta To Mobile
Yahoo is making a big push today for its new local search (edit: see below) interface, which offers a somewhat dramatic change both in the content it includes and how it’s presented. Greg Sterling actually covered most of this a couple weeks ago here on SEL, but here’s a quick recap: The new desktop beta […]
Fwix Launches Hyperlocal Search Engine
Fwix, a growing player in the hyperlocal news space, has launched the beta version of what it’s calling a Local Trend Search tool at search.fwix.com. It lets users search for things “happening at any place right now” (recently would be more accurate) at more than 200 English-speaking locations worldwide.
Year In Review: Local Search & Maps
While analysts and practitioners have been prognosticating the imminent arrival of local search for the last several years, 2009 was finally the year that proved us right. A number of innovations and developments in mobile search, such as the widespread adoption of the iPhone, the release of Android, and a burgeoning number of location-based apps […]
Looking Back At “The Summer Of Local”
At the start of this summer, I wrote “it seems like Local has been rumored to be “the next big thing” in Search as many times as Cubs fans have said ‘this is the year’…2008 finally could be the year where the prediction, at least for Local, comes true.” Well, here we are in October. […]
Google News’ New Local Angle
Just as Ask is introducing “BigNews,” Google is offering local news. The Google News Blog says that the new capabilities allow users to “create a local section for any city, state or country in the world.” As the Google News Blog admits, Google isn’t the first to do this. Topix.com was (Topix cofounder Rich Skrenta […]
StreetAdvisor: Local At The Micro-Level
Maybe you’ve heard of “hyper-local?” Now let’s invent a new term, “micro-local.” That’s what StreetAdvisor (spotted via Mashable) seems to be going for. A nice looking site in the now familiar “Web 2.0” style, StreetAdvisor seeks to make information even more local, down to the street level — literally. It’s a user-generated content site targeting […]
Outside.in: Building The ‘Hyper-Local’ Internet
The awkward phrase “hyper-local” is now embedded in the discussion about local search. It’s a phrase, for example, that online newspapers are using to describe their community strategies, and it’s a phrase that I may unwittingly have coined in 2005 (if I did, I apologize) to describe a category of sites that were seeking to […]