Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Adam Dorfman | Nov 23, 2021 at 10:00 am ETA look at where Google might be headed in 2021.
Adam Dorfman | Dec 4, 2020 at 9:56 am ETRetailers that win the delivery wars will win the holidays.
Adam Dorfman | Nov 12, 2020 at 11:20 am ETReviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to improve both SEO and customer outcomes.
Adam Dorfman | Sep 24, 2020 at 2:20 pm ETA long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side.
Adam Dorfman | Jul 23, 2020 at 8:00 am ETCompared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews.
Adam Dorfman | May 19, 2020 at 1:58 pm ETDuring coronavirus, we see how GMB can be a business’s lifeline during a time of disruption. Here are some lessons learned.
Adam Dorfman | Apr 23, 2020 at 1:21 pm ETWe live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and Facebook.
Adam Dorfman | Mar 11, 2020 at 3:09 pm ETBrands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior.
Adam Dorfman | Jan 21, 2020 at 3:08 pm ETImproving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Adam Dorfman | Jan 3, 2020 at 12:45 pm ETProduct management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook.
Adam Dorfman | Dec 12, 2019 at 3:34 pm ETYour business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.
Adam Dorfman | Dec 6, 2019 at 3:06 pm ETGoogle is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps.
Adam Dorfman | Oct 28, 2019 at 3:26 pm ETRetailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Adam Dorfman | Aug 23, 2019 at 3:07 pm ETMonitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business.
Adam Dorfman | Jul 19, 2019 at 8:00 am ETPop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.
Adam Dorfman | Jun 28, 2019 at 8:00 am ETClaiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
Adam Dorfman | May 17, 2019 at 8:00 am ETSmart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
Adam Dorfman | Apr 18, 2019 at 2:51 pm ETThe growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Adam Dorfman | Mar 5, 2019 at 8:00 am ETSince a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.
Adam Dorfman | Jan 23, 2019 at 12:39 pm ET