Where Google is placing its bets in 2021
A look at where Google might be headed in...
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
A look at where Google might be headed in...
Retailers that win the delivery wars will win the...
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to...
A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business...
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to...
During coronavirus, we see how GMB can be a business’s lifeline during a time of disruption. Here are some lessons...
We live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and...
Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search...
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with...
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and...
Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do...
Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in...
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as...
Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information...
Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find...
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local...
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer...
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting...
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your...