Don’t give up on Google Posts
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in...
Jan 23, 2019 at 12:39 pm ET
Adam Dorfman
Adam Dorfman is Director, Product Manangement at Reputation where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed.
Amazon product ads evolution: A harbinger of Amazon local advertising?
Whether or not you sell products on Amazon, understanding how the company is evolving its advertising products should be on your...
How Bing is enhancing search and apparently growing as a result
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here's why the underdog...
Apple Maps takes a step in the right direction
Keep your business listings on Google Maps updated, says contributor Adam Dorfman -- and don't overlook doing the same on Apple Maps. Here's a look...
Finally! The 800 million ways Facebook gets serious about local business
Contributor Adam Dorfman explains how to capitalize on the one-two punch of Facebook advertising and organic engagement through Marketplace, your own...
Why entities may power the future of location-based data
Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and...
Embrace a product manager mindset to improve 2018 SEO KPIs
How can you improve your performance in the new year? Columnist Adam Dorfman recommends thinking more like a product manager, focusing on activities...
The ever-growing local search universe
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your...
Three ways local businesses can survive the on-demand threat
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local...
Why location marketers need to embrace whimsical, visual storytelling
Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share...
Why and how entities are shaping location marketing
What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local...
10 ways to improve your business locators
Multilocation businesses often have store locators, but many aren't making the most of them. Columnist Adam Dorfman suggests ways to optimize your...
Why data amplifiers matter in a world of omnichannel discovery
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will...
How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin...
Is your location data being held hostage?
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across...
Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google's recent local search algorithm update, "Possum," has impacted brick-and-mortar...
Google injects more context into micro-moments
As Google continues to refine its search results to better serve users in their moments of need, columnist Adam Dorfman looks at how recent...
Why Google is mining local business attributes
What are business attributes, and why should local businesses care? Columnist Adam Dorfman...
As search changes, Google changes
Columnist Adam Dorfman notes that people are changing the way they search in response to new technologies and the proliferation of smartphones. What...
How Google Is Inventing A “Near Me” Future
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for...