Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
Adam Dorfman | Jan 3, 2020 at 12:45 pm ETRetailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
Adam Dorfman | Aug 23, 2019 at 3:07 pm ETClaiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
Adam Dorfman | May 17, 2019 at 8:00 am ETHow worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
Adam Dorfman | Jul 19, 2017 at 2:50 pm ETWith the release of iOS 9, search marketers may now have to consider Apple Search in their quest for greater search visibility. Columnist Adam Dorfman explains.
Adam Dorfman | Dec 16, 2015 at 11:12 am ETContributor Adam Dorfman offers helpful advice to large brands seeking to improve their local marketing efforts.
Adam Dorfman | Jan 14, 2015 at 10:19 am ET