Why consumer privacy is Google’s ace in the hole
Google's ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.
Adam Dorfman is a technology and digital marketing professional with more than 20 years of experience. His expertise spans all aspects of product development as well as scaling product and engineering teams. He has been in the SEO and Local SEO space since 1999. In 2006, Adam co-founded SIM Partners and helped create a business that made it possible for companies to automate the process of attracting and growing customer relationships across multiple locations. Adam is currently director of product at Reputation where he and his teams are integrating location-based marketing with reputation management and customer experience. Adam contributes regularly to publications such as Search Engine Land, participates in Moz’s Local Search Ranking Factors survey, and regularly speaks at search marketing events such as Search Marketing Expo (SMX) West and State of Search as well as industry-specific events such as HIMSS. Follow him on Twitter @phixed.
Where Google is placing its bets in 2021
A look at where Google might be headed in 2021.
The 2020 holiday season is here: Get your digital house in order
Retailers that win the delivery wars will win the holidays.
The rise of reputation experience management
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to improve both SEO and customer outcomes.
How 9 major Google My Business updates in 2020 can help you rebound
A long road of recovery awaits but the good news is that your customers are paying attention to your GMBs so capitalize on that to help your business make it to the other side.
Is automotive a bellwether for Google My Business trends during COVID-19?
Compared automotive results with all others to find customers are actively interested in supporting businesses that share updates and respond to reviews.
When your Google My Business listing becomes your lifeline
During coronavirus, we see how GMB can be a business’s lifeline during a time of disruption. Here are some lessons learned.
The rise of customer review amplifiers
We live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and Facebook.
Get ready for an even stronger Google in 2020
Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior.
Businesses need to think differently about customer feedback data in 2020
Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you.
SMX Overtime: Managing your online business reviews
Product management expert Adam Dorfman answers questions from SMX East about asking for, and responding to, reviews on Google and Facebook.
How to level up from a Google My Business apprentice to a GMB master
Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not.
What does Google Maps ‘incognito mode’ mean for businesses?
Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps.
How brick-and-mortar retailers can succeed on Amazon
Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well.
When bad user-generated content happens to good businesses
Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business.
What do you do if Google My Business doesn’t understand your business?
Pop-up shops, mobile by design, are legitimate businesses but Google has no easy way to help you find them.
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.
Here’s how digital word of mouth and search have converged
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback.
Why DuckDuckGo matters
The growth of DuckDuckGo suggests users are in the market for a platform whose value proposition is built on protecting privacy.
Don’t give up on Google Posts
Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search.