SMX replay: Brand to demand, the full funnel approach
Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use of automation to deliver their messaging.
Topic: Interbrand
SearchCap: Cortana on Android, SEO algorithm updates & Facebook local search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
Cars, Restaurants, Financial Services Top Study Of “Complaint Searches”
Among major brands, those in the automobile, finance, and food service industries attracted the most complaint-related searches in 2010. That’s according to a new study from the marketing agency Web Liquid Group. The 2011 Customer Complaint Index measures search activity in the Google Keyword Research Tool involving complaints (i.e., broad match results for “(brand name) […]
SearchCap: The Day In Search, September 16, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Previews “Rich, Immersive” Search Experience Yahoo previewed a new search experience that’s coming this fall during its Yahoo Product Runway event this morning. The event focused on several Yahoo products, […]
Google Rises & Yahoo Declines In “Best Global Brand” Report
Interbrand released their best global brands report of 2010 and your favorite search engines are all on it. Microsoft is ranked number three, Google is ranked number four and Yahoo is ranked number sixty-six. Coca-Cola and IBM are ranked number one and two, respectively. While Microsoft’s rank remained the same from 2009 to 2010, Google’s […]
SearchCap: The Day In Search, September 19, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap. The methodology for ranking the […]
Google Named Top Global Brand — Again
Millward Brown, a unit of mega ad agency WPP, has named Google the world’s top brand in its annual “Top 100 Most Powerful Brands” survey (report available here). The Guardian UK also covers the study. Millward Brown calculates the ranking based on corporate earnings, consumer survey data, projected future growth, and a host of subjective […]
Comparing Annual Ad Spending From Google, Yahoo, And Microsoft
This Associated Press article chronicles how Google has been able to build a multi-billion dollar consumer brand largely without advertising. That’s the part everybody knows. But the article also compares the annual ad spending of Google, Microsoft, Yahoo, and eBay. It points out that when Google does buy any advertising, it’s typically to recruit employees.
SearchCap: The Day In Search, August 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
JupiterResearch: Google And Yahoo Are Top Online Brands
Following the Harris and BusinessWeek/Interbrand brand surveys, which put Coca-Cola at the top of the list, JupiterResearch asked Internet users about their favorite brands and dissected the audiences.
SearchCap: The Day In Search, July 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Report: Google’s “Brand Value” Increases 44%
Google ‘the most improved brand’ from the BBC covers an Interbrand report showing that Google’s brand has increased in value by 44% over the past 12 months. The 44% increase makes Google the most improved brand when compared to the other brands that were evaluated in this report. Google’s brand is valued at $17.8 billion, […]