Report: Google’s “Brand Value” Increases 44%

Google ‘the most improved brand’ from the BBC covers an Interbrand report showing that Google’s brand has increased in value by 44% over the past 12 months. The 44% increase makes Google the most improved brand when compared to the other brands that were evaluated in this report.

Google’s brand is valued at $17.8 billion, placing Google in 20th place on the overall list. Google falls behind the top five leaders, including Coca-Cola, Microsoft, IBM, GE and Nokia, respectively. However, while Coca-Cola leads, they fell 3% in brand value, while Google increased by 44%.

Also today, BusinessWeek has a Q&A with Google’s VP of Marketing, David Lawee. Lawee admits to having the easiest job in marketing. As for his biggest challenge:

The challenge for us is to continue to outdo ourselves. That’s a challenge for a lot of brands. Brands aren’t static things. They’re like people. They grow, they learn, they evolve. Now we’re almost 10 years old. We know we have a lot to learn. But we’re trying to be our own person. That’s a little bit different from the way branding used to be done.