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SearchCap: The Day In Search, September 19, 2008

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Obama Vs. McCain: Paid Search Keywords Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post […]

Barry Schwartz on September 19, 2008 at 3:48 pm | Reading time: 6 minutes

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Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

Obama Vs. McCain: Paid Search Keywords
Valleywag (using data from Hitwise) posts about the paid search campaigns of the two major US presidential candidates, over the past 12 weeks. The post shows a list of the actual keywords being used by the campaigns. It’s a fascinating look into their “offensive” and “defensive” strategies concerning paid search….
Web Analytics For (SEM) Dummies Part 3, And More
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “web analytics for (SEM) dummies part 3: online resources to learn…
Search In Pictures: Marissa Mayer’s Birthday, Jenga At Google & 49ers With Yahoo
Yahoo Modifies Search Monkey Layout
Yahoo has announced that they have changed the Search Monkey enhanced results template to a new layout. Here is a before and after shot:…
SMN Webcast: Timely Advice on Winning the Budget Battle
Next Tuesday’s Search Marketing Now webcast is a timely one – and one that could help you justify and secure the search marketing budget you need. The topic is “Selling Your Search Budget: Timely Advice for Winning the Budget Battle,” and it will take place at 1 PM Eastern on…
Interbrand Ranks Brand Value: Coke Number 1, MSFT Number 3, Google Number 10
BusinessWeek and Interbrand have come out with their latest ranking of the value of global brands. The big winners, in terms of positive change in the value of the brand, were Google, Apple and Amazon in that order. The greatest losers included Merrill Lynch, Morgan Stanley, Citi, Ford and Gap….
Google Pirate Search & Talk Like A Pirate Day
Today is the official day for Talk Like a Pirate Day. Many tech companies and personalities like to mention the day, in some way or another. Google wrote about their Google Pirate Search, as shown above. Dogpile’s dog dressed up for the day. Facebook, as TechCrunch reports, has pirate…
Google’s “Submit Your Content” Page Changes Into Content Central, One Stop Shopping For Publisher Advice
In the old days, getting listed on Google just meant having a web site. These days, you can get in by selling products through a virtual store, by having a book, by having a small local business that’s listed in a yellow pages directory and many other ways. To…
SearchMe Launches Mobile Engine
Visual search engine SearchMe launched a mobile (WAP) version of its site today at the Mobilze conference in San Francisco. The results offer a thumbnail of each site, as well as a URL. On a smart phone with a larger screen, this is a helpful presentation of results. An iPhone…
Now Blogging: Google Cofounder Sergey Brin
Sergey Brin becomes the first of Google’s three major executives to begin blogging. Spotted via TechCrunch, his blog at too.blogspot.com covers today his personal experience of being at risk for Parkinson’s Disease. In his first post, he explains the name of his blog:…
Search Engine Rap Battle
Beu sent me a link to the Search Engine Rap Battle. Basically rappers go out it, mocking each other, as if they are Google, Yahoo and MSN. Google vs. MSN, MSN vs. Yahoo and Yahoo vs. Google. You can check out the videos and vote for the winner at searchenginerapbattle.com….