Perhaps the “third leg” of the new YouTube monetization stool, the site has introduced “promoted videos.” These ads are to YouTube video search results as Google paid search is to organic listings. AdAdge wrote about the new ads yesterday. This new ad unit joins “click to buy” and ads on full-length shows, which were also […]
YouTube has experimented with long-form content in the past. However, the site is now rolling out full-length episodes of vintage TV shows like Star Trek, MacGyver, and the not-so-vintage Beverly Hills 90210. Users can also watch these in the recently introduced “theater view,” featuring an expanded player that looks similar to the Hulu player.
The Google Blog and the
NeeTeeVee reports that YouTube is now defaulting videos that contain ads to show post-roll ads. In the past, YouTube would only show the ads if those inline ads were clicked on. But now, when the videos end, they should show a post-roll ad.
Nobody in social media is making the money they think they should be. That would include YouTube if you put the site into the social media bucket. But if you see YouTube instead as the dominant video site online then its revenues, reportedly to reach about $200 million this year, are arguably really lagging. One […]
Google posted Q4, 2007 revenues that represented 51 percent growth vs. 2006. Quarterly revenues were $4.83 billion, compared with $3.21 billion a year ago. However, earnings and revenue per share fell short of analyst consensus estimates. The headline that everyone is repeating is that social network monetization is not performing as well as hoped by […]
Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe PDF. Yahoo will be powering the ads within PDF documents that are contextually relevant to the content within […]
Beet.TV and Silicon Alley Insider discuss the new Adobe campaign (and others) featuring graphical ads and video overlay ads on YouTube. Below is a screenshot I captured after watching numerous streams because the ads don’t always appear. But the appearance of these ads indicates that YouTube is ramping up its monetization and experimenting with presenting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
FeedBurner, a recent acquisition of Google, has announced that you can now simply add Google AdSense ads directly on your Web site via the “Monetize” tab. This may simplify the process for some folks who are not tech savvy enough to put the AdSense code on their site themselves. You can place 300×250 or 468×60 […]
Google bullish on advertising system from the Financial Times reports that Google has made 20 or so improvements to their search ad system in the last quarter. Nick Fox, director of product management in the advertising division, said that in the third quarter of 2006, Google only made 2 or 3 improvements to the AdWords […]
After a period of beta testing, Google is rolling out AdSense For Mobile in 13 countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan. Much like AdSense on the desktop, it’s aimed at publishers and site owners and intended to extend Google ad penetration farther into the mobile Internet.
People have been speculating about how YouTube would eventually monetize video streams, as opposed to page views. The answer comes in the form of an innovative approach that involves almost transparent animated flash “overlays” that will appear on selected videos. It’s an attempt to balance the competing demands of an unencumbered user experience with the […]
Today Google introduced a “closed beta” that allows for the in-stream insertion of ads in video content on its AdSense network. Here’s the Inside AdSense explanation: “[W]e’re extending AdSense to online video content. Publishers in this test will be able to define at what point in their videos that streaming video ads will appear.”
YouTube Elevates Most Popular Users to Partners from the YouTube blog covers how YouTube is now starting a "user-partner" program on an invite-only basis, to allow those producing content on YouTube and growing a large audience to share in revenues that YouTube earns. From the post:
For the past three weeks we’ve let members of usability teams from Google, Yahoo and Microsoft talk about a user experiences on their respective sites. Today, I’d like to point out what was interesting in each of these three interviews. In talking to each of them, I couldn’t help but notice the pervasiveness of the […]
I wrote yesterday about Boorah, which is aggregating user reviews in the restaurant vertical to provide more coverage to consumers. Today, Marchex is formally launching its similar “Open View” technology on its Open List local/travel search site and its network of URL-based destinations, which have been substantially enhanced with Open List search and editorial content. […]