Gord Hotchkiss


The Language Problem: Jaguars & The Turing Test

“I love Jaguars!” When I ask you to understand that sentence, I’m requiring you to take on a pretty significant undertaking, although you do it hundreds of times each day without really thinking about it. The problem comes with the ambiguity of words. “I” is pretty straightforward. I’m referring to me. Not much ambiguity there. […]


Exploring A New Search Landscape, With Microsoft’s Jacquelyn Krones

In my last Just Behave column, I shared the first half of my conversation with Jacquelyn Krones, a senior product manager from Microsoft that spearheaded a large scale user study that explored how we use search. In that column, we laid the foundation for what should be a significant shift in user behaviors. Krones said […]


Exploring The Shift In Search Behaviors With Microsoft’s Jacquelyn Krones

I first met Jacquelyn Krones, a Senior Product Manager from Microsoft, at a search show. A mutual friend on the Bing team, Product Manager Stefan Weitz, introduced her to me and said, “You have to meet Jacquelyn. You speak the same language.” Stefan was right. Jacquelyn started talking about the research project she was then […]


Understanding The Human Part Of The User Experience

In 1997, a computer called Deep Blue beat world chess champion Garry Kasparov. Headlines triumphed about the victory of machine over man,  as we humans were “conquered”, “vanquished” and, as a result of our defeat, “stunned.” Checkmate…Finally! The real question isn’t why we finally were defeated by a chess playing computer, but why it took […]


Why Results Quality Is So Important to Search Engines

Every single search engine has, at the heart of it, a dynamic tension that must be respected. It needs to balance user experience with revenue opportunities. Getting this balance right is incredibly difficult, as Ask, Yahoo and other engines that have seen their market shares precipitously fall can attest to. There was a time when […]


Five Visionaries Sum Up The Future Of Search: Part II

Over the past several months, I’ve been trying to crystal ball what the future of search might look like. I’ve had fascinating discussions with several visionaries in the industry, including Stefan Weitz (Microsoft), Shashi Seth (Yahoo), Hampus Jakobsson (RIM) and John Battelle (Federated Media). In my last column, I started to sum up the overarching […]


Five Visionaries Sum Up The Future Of Search

For the past several months in this column, I’ve been asking a number of people the same question: Where will search go from here? For the next two columns, I wanted to sum up what came out of those conversations and find the common themes. A Shift In Our Expectations Of Success A number of […]


Interview With Hampus Jakobbson Part II: Plugging Into The Grid

In part one of my interview with Hampus Jakobbson, TAT Co-Founder and now Strategic Alliances EMEA at Research in Motion, we talked about user experiences designed for Digital Natives and Digital Immigrants. As we continued to chat, we went into some fascinating territory that is literally right out of science fiction. TAT (short for The […]


Where Is Search Going: More With Yahoo’s Shashi Seth

In part one of my interview with Shashi Seth, the Senior VP of Search Products at Yahoo, we looked at what Yahoo’s current thinking is about search since the Yahoo/Bing integration. But the point of this series of columns is not where search is, but where search is going. And that’s where we’ll jump off […]


Where Is Search Going: Yahoo’s Shashi Seth

I’m continuing my look at what search might look like in the future with this first part of a fascinating interview with Shashi Seth, the Senior VP of Search Products at Yahoo. With the recent Bing arrangement, Yahoo now finds themselves in an interesting position in the search game. Now that Yahoo search results are […]


Looking Back At Six Years of Asking Why

This week was a pretty momentous one for me. I’ve changed gigs. I’m now an employee again. A big, public company now signs my paycheck. And, up to now, that company, YPG, has made most of their money by publishing phone books. The acquisition of Enquiro is part of a much bigger digital strategy for […]


Search As Conversation: Surf Canyon’s Mark Cramer

In my last Just Behave post, I talked to Mark Cramer about his search plug-in, Surf Canyon. The plug in dynamically reorders your results based on the results you click on, taking the click as a signal of intent. This time, I’d like to present the part of the interview where Mark and I explored […]


Where Is Search Going? Surf Canyon’s Mark Cramer

Some time ago, a gentleman by the name of Mark Cramer emailed me wanting to talk about the future of search. It was probably precipitated by the Search:2010 whitepaper we produced in 2007, where I talked to several search and UX notables, including Danny Sullivan, Chris Sherman, Marissa Mayer, Jakob Nielsen and others. Alas, Mark […]


Where Is Search Going: Google’s Johanna Wright

With this post, I return to the topic I got sidetracked from a few months back: where is search going? I’ve had the chance to talk to Stefan Weitz from Microsoft, The Search author John Battelle and, this time around, I had the chance to pose a few questions to Johanna Wright, Google’s Product Management […]


We’re All Different. Why Aren’t Our Search Options?

Our online activity is about to be spread over more and more devices. This opens up some interesting implications for UI design. More and more, we’ll be launching queries from more places that will have different environmental challenges. For example:


The Integration Of Online Behavior

We humans have torn down the walls between our online and offline worlds. The web is fully and functionally integrated into our lives. Unfortunately, the same is not true for corporate org charts


John Battelle On The Future Of Search: Part Two

In the first part of my interview with John Battelle, we talked about the actual search experience—the act of searching and our expectations of what the results of that act might be. But as we started talking about change, it soon became clear that change in the act of search translates into change throughout the […]


John Battelle On The Future Of Search

As soon as I decided I wanted to explore the question of where search was going, I knew sooner or later I had to talk to John Battelle. John wrote what I still consider the definitive look at the industry, The Search, in 2005. Since then, in addition to running Federated Media, he has continued […]


Bing’s Stefan Weitz: Where Is Search Going?

In my last column, I had the chance to chat with Bing Director Stefan Weitz about how Microsoft is approaching search as it sits today. But the question I asked that lead to the interview in the first place was “Where does search go from here?” Microsoft’s Bing team certainly has its own ideas of […]

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