Your marketing agent is working. Can you see what informs its recommendations?
Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.
Topic: MParticle
The power of connected customer history
Why transaction data alone isn't enough for performance marketing, and how persistent customer profiles change the equation.
Your ad platforms may be reaching fewer customers than you think
As identity signals decline, match rate has become a critical metric for improving audience reach, advertising efficiency, and ROAS.
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
SearchCap: e-commerce SEO & crawl data analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
SearchCap: Bing Ads report, Search Console with Data Studio & Pinterest search bar
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Data Studio now connects to Search ConsoleFeb 8, 2017 by Ginny Marvin Build more flexible reports and combine Search Console data with other data sources. Pinterest’s Lens app turns your […]