On the journey from HTML to SERP, a Web site may face a number of potential pitfalls. Pinpointing the obstacles on the path was the focus of the first Jane and Robot meetup in Los Angeles last Tuesday night. Nathan Buggia and Vanessa Fox, the pair behind search and search-friendly web development site JaneAndRobot.com, held […]
The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to see one version in results. And site owners worry that if search engines find multiple versions of a page, their link credit will be diluted and they’ll lose ranking. Today, Google, Yahoo […]
Buzz has been growing over the past 4-5 days about what appears to be a new Google search results test that, if widely implemented, might spell doom for SEO rank checking software and some other tools. Many are concerned that it could kill web analytics software, too, but that may not be the case. Google […]
Search engines tell marketers not to spam them. Many search marketers also advise newcomers not to spam. Spamming issues get debated online. But what is search engine spam? What’s it look like? How’s it smell? And why do search engines (not to mention users) hate it? At our recent SMX East search marketing conference, representatives […]
The ever-helpful teams writing for Google’s Webmaster Central blog and Microsoft Live Search’s Webmaster Center blog have published a variety of videos and presentations this week in the name of helping webmasters and search engine optimizers.
Today, the Microsoft Live Search Webmaster Center is launching its first major update since its initial debut last fall. The Live Search Webmaster Center is Microsoft’s hub for their communication with site owners, and the tools portion of that center now has new crawl issues reports, backlinks data, and download functionality. The Webmaster Center was […]
Coming back from our SMX Advanced conference last week, I found myself doing some soul searching. How was it that some people could wonder if advanced SEO means spamming search engines? And have I been contributing to this confusion? For the record — no, advanced SEO doesn’t mean you have to spam. Not in my […]
Rae Hoffman has released her second annual set of interviews with link building experts. This year, she talked to 11 people in the search industry who are well-versed in the art of link development. Link building is a fundamental pillar of search engine optimization. Links from authoritative sources are strong reputation signals for factors such […]
Today, Microsoft has posted to the Live Search Webmaster Center blog that the cloaking detection system they have been running for the past few months has, for some sites, skewed site statistics and ads reporting, as well as caused a high traffic load, and they have made some adjustments to the process to correct these […]
I’m sitting at the Microsoft conference center for Searchification Day. We’re within walking distance from the Googleplex, where I was for Google Searchology Day just a few short months ago. Searchology was all about Google’s unveiling of universal search, and interestingly, today could be seen as Live’s answer to that. As Nathan Buggia, Product Manager […]