How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
Topic: Peter Morville
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties.
SEO Smackdown Round 2: Old Vs. New Search Engine Optimization
Has SEO really changed? Search engine algoholics might say "Yes!" Experienced practitioners might say, "Not really." Instead of keywords, site architecture, and link development, maybe we should understand aboutness, information scent, and validation.
A Simple Guide To Understanding The Searcher Experience
When search engine optimization (SEO) professionals talk about the searcher experience, they often cast their personal mental models onto the minds of searchers. What is your role in understanding and delivering a successful searcher experience?
How To Understand Keywords In Searcher Context
Is it possible for SEO professionals to understand searcher context based purely on keyword research data?
QUIZ: Test Your Knowledge Of Searcher Behavior
Think you know the web searcher goals and behaviors that are important for long term search engine visibility? Take this quiz and find out.
Spreading SEO Awareness & Knowledge
Taking that first step to genuine SEO awareness can be difficult for SEO professionals as well as information architects and usability professionals. How can we make crossing that bridge easier?
SEO Smackdown: Information Architecture vs. Technical Architecture
Why do SEO professionals believe that technical architecture is more important than information architecture (IA)?
3 SEO Myths About Information Architecture
PageRank sculpting, siloing, link-juice flowage, SEO architecture — all are keyword phrases that make my skin crawl. What do search optimizers need to know about information architecture? Learn from real information architects.
Findability, SEO, And The Searcher Experience
Do you know the key components of a positive searcher experience? Usability and findability are crucial...but there are other critical elements.
Keywords, Aboutness & SEO
Do your web pages, graphic images, and videos effectively communicate aboutness to both web searchers and search engines? How do search engines and searchers determine aboutness?
A Guide To SXSW For Those Interested In Search Engines & Search Marketing
I’m attending South By Southwest for the first time, later this week. I have to say, already I find SXSW to be overwhelming — and I’m not even there yet! To get myself organized as to how to attack this monster, I starting making a list of search-related sessions. I thought it would be useful […]
SES Chicago ‘09: Day Two Live Blogging
Day two of SES Chicago 2009 is just about complete. Here is some of the live blog coverage from today. I may add to this coverage later on today, but if you spot anything I missed, feel free to comment with links. Igniting Viral Campaigns, BruceClay.com PR, Social, Search, Now & The Next 5 Years, […]
SEO Vs. Web Site Architecture
If you ask web professionals what their interpretation of the phrase information architecture is, you will get a wide variety of responses. A search engine optimization (SEO) professional might launch into some grand scheme about indexation and PageRank sculpting. A web developer usually views information architecture in terms of fields in a database—how each field […]
SearchCap: The Day In Search, May 1, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
What SEO/SEM Professionals Should Know About Website Usability – Part 2
In part 1 of What SEO/SEM Professionals Should Know About Website Usability, usability experts Peter Morville and Susan Weinschenk answered the question, “What should SEO professionals know about usability?” For this installment, website usability guru Jakob Nielsen and Kim Krause Berg share their observations and perspectives. Enjoy! Jakob Nielsen’s formula for website success “The main […]