Nostalgia: your untapped local marketing opportunity
Nostalgia might be the missing piece you need to combine with social listening & brand monitoring to resonate with your target audience.
Topic: RadioShack
Three ways retailers can deliver meaningful 1:1 shopping experiences amidst the retail apocalypse through AI marketing
If you were paying attention, 2017 might have seemed like the year that industry pundits’ predictions about the death of retail finally came to fruition. The traditional Main Street took some major blows last year. Shopping mall mainstays like Wet Seal, Payless ShoeSource, BCBG Max Azria and Gymboree were among the casualties. Even behemoths like […]
SearchCap: Google AdWords URLs, Google Doodle & Right To Be Forgotten
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google AdWords Rolls Out “Upgraded URLs” For Tracking Parameters Ads (usually) will no longer be re-set and sent back to editorial review when tracking criteria change. The Thorny Dilemma At […]
The New Visual Brand Ads: What Google Banners & Bing Hero Ads Mean For Search
In the past two weeks, both Microsoft and Google began testing display-style ads that appear on search results for select brand queries. Many see the introduction of these ads as a money grab to get brands to pay for traffic they would otherwise get for free, an assault on SEO, and the further “brandification” of […]
Microsoft Pilots Giant Brand “Hero Ads” In Bing Smart Search For Windows 8.1
Today, Microsoft unveiled a new ad unit for branded search called Hero Ads. The new units are appearing on select exact match brand queries in Smart Search on Windows 8.1. Consider these ads as the front window or as David Ku, Microsoft VP of engineering referred to them, “a brand’s effective home page on the […]
Bing To Include Local Product Inventory In Search Results
Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local product database will be provided to Bing for display in search results. Local Corp. will supply in-stock product data from a range of mostly national-local retailers. The list of participating retailers includes BestBuy, Costco, Express, Fry’s, Home Depot, Kmart, Lowe’s, Nordstrom, Orchard […]
Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays
While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented […]
Live Blog: Twitter CEO Dick Costolo At D9
Dick Costolo will be interviewed today by Walt Mossberg at the D Conference. Having survived another drive across the nearby Portuguese Bend landslide here in Palos Verdes, I stand ready to live blog. Let’s do this thing. Walt: Asking about the Pew study today with new stats on Twitter usage (see Pew: Twitter Usage Grows […]
With Google Wallet Mobile Payments Era Is Finally Here
For more than a decade people have prophesied the end of cash and credit cards. And for the past two years the drumbeat around mobile payments has grown steadily louder with the adoption of smartphones. Now numerous companies are jockeying to participate in what expected to be a huge market that will eventually generate billions […]
Foursquare Upgrades Its Business Tools With New Specials, Better Analytics
Consumers who’ve updated their Foursquare mobile apps are already using the many new features of Foursquare 3.0. Starting tomorrow (Friday, March 11), businesses that are marketing via Foursquare will also get access to a new suite of behind-the-scenes tools. Here’s a look at what Foursquare has in store for local businesses. Foursquare For Business: What’s […]