Topic: Small Business Administration

SEO

Chinese Search Engine Baidu Will Spend A Half-Billion Dollars To Train SEOs & Get Small Businesses Online

Chinese search engine Baidu will reportedly spend nearly a half-billion dollars to bring small businesses online and, among other things, train 100,000 search marketing professionals in China. As reported by both NASDAQ and AMP, Baidu will make a $470 million investment in China’s online market between now and the end of 2015. The NASDAQ article […]

Head To Head: Siri Vs. Google Voice Actions

When you first begin using Siri it’s not entirely clear what you can do with it. (It’s also not clear how to access it.) Yesterday Danny wrote up some initial thoughts/criticisms of the Siri local search experience. In this piece I’m going to offer some general thoughts comparing Siri (on an iPhone 4S) with Google […]

SearchCap: The Day In Search, August 10, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]

Google Pursues Small Businesses With Help From US Government

Google’s dogged pursuit of small business owners continues with a new web page that offers advice about “how to succeed online” and appears to have the backing of the U.S. government. The page is called “Tools for Online Success” and shows both Google’s logo and the U.S. Small Business Administration at the top. The introductory […]

How Much Is ‘Local Search’ Really Worth?

Journalists and financial analysts keep asking the question, “When will local search finally take off?” By that they mean ad spending. After all, locally targeted advertising in traditional media such as newspapers, yellow pages, radio, outdoor, direct mail, spot cable/TV and coupons easily exceeds $100 billion annually in the U.S. And consumers have already embraced […]

SMBs, Paid Search And Self-Service

One of the most challenging aspects of local search is small business (SMB) advertiser acquisition. Everyone is aware, especially Google, Yahoo and Microsoft, that the US SMB market is where the advertiser volume is: almost 99% of US businesses qualify as small businesses (here defined as < 100 employees). According to the US Small Business […]