Directory assistance vendor PocketThis has rebranded as PhoneSpots and relaunched a new mobile ad “exchange.” The company has been around since 1999 and pioneered the “send to mobile” feature now in widespread use on local search sites. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries when users opted to receive […]
Restaurant reviews aggregator BooRah, which describes itself as “the ultimate personalized review guide,” has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service.
You’ve heard the rumors. Now you can try the experimental service from Google Labs. Google Voice Local Search is now live and publicly claimed by Google. Greg Sterling will be along to say more either here or in a fresh post. In the meantime, you can call (1-800-GOOG-411) and get local information by talking to […]
This morning AT&T’s YellowPages.com announced the launch of text messaging through YP411 (97411). Business name or general yellow pages (category) lookups plus city or zip return up to three listings. This service helps round out YellowPages.com’s mobile offerings, which now include WAP, SMS and enhanced directory assistance through 1-800-YellowPages (still in limited markets).
UpSnap, a provider of mobile search and content, has partnered with federated search technology firm MuseGlobal to provide one of the first metasearch engines for mobile devices. From the press release: “Mobile metasearch technology from MuseGlobal searches multiple mobile sites simultaneously. For example, if you are looking for a particular ringtone, rather than going to […]
In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]
The Google Blog announced that Google will be launching a new feature for Orkut users that use Claro as their mobile provider in Brazil. The feature will enable users of Orkut to SMS message their Orkut friends from their mobile phones. The details on exactly how this is done, is not exactly clear. But if […]
NearbyNow, which is one of several companies trying to build a local product inventory database, has launched SMS-based mobile search for shopping malls. According to the release, the service “allows consumers to find any product, brand or sale in a shopping mall simply by sending a text message. By typing their request into their mobile […]