This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
Topic: SPYW
SearchCap: The Day In Search, May 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Ways Conversion Takes Market Share Like Candy From A Baby They are out there, and they are not nice. They seek to take food from the mouths of your children […]
Are Facebook Pages Getting Less Traffic From Google & Bing?
This January Google launched “Search Plus Your World (SPYW),” a service that drastically customized search results based on social connections while bolstering visibility of Google+ products. While the new changes absolutely increased visibility for Google+, there was concern that SPYW would negatively affect other social networks. Five months into the SPYW, traffic to Facebook Pages is down. However, it’s also down […]
EU Offers To Settle With Google Over Anti-Trust Claims
European Competition Commissioner Joaquin Almunia issued a statement this morning offering “preliminary conclusions” of the EU’s investigation of numerous antitrust complaints against Google. It lays out “concerns” about Google’s market power in four areas. Almunia acknowledges Google’s prior statements about a willingness to settle and suggests that if a settlement can be reached Europe and […]
Google Loses Search PR Director Gabriel Stricker To Twitter
Gabriel Stricker is still listed on Google as Director of Communications, Search. However he’s now VP of Communications for Twitter. He follows Karen Wickre, Google’s former Senior Media Liaison, who joined Twitter about seven months ago. And quite some time before that, Carolyn Penner left Google’s PR team for Twitter. I also noticed that Shailesh […]
Looking Back At Larry Page’s First Year At Google’s Helm
Two articles appeared today that reflect on the first year of Larry Page’s return to the CEO role at Google. Bloomberg’s Brad Stone does a Q&A with Page in which he discusses the larger competitive challenges Google faces and some of his management philosophy. The other piece is from Wired writer Steven Levy and is […]
Survey Paradox: People Like Google But Not What It’s Doing
Last week the Pew Internet Project released findings of a survey on search, personalization and targeted advertising. In a nutshell, survey respondents had a very positive view of search and the quality of search results. Yet the majority gave an unequivocal thumbs down to search personalization (and behavioral targeting). This isn’t necessarily a contradiction or paradox […]
SearchCap: The Day In Search, March 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When The Going Gets Tough, The Links Get Blamed Links are usually the first thing that people look at when something happens in the SERPs. Surely, if your rankings fall, you […]
Google "Search Plus Your World" To Launch Beyond US? Likely, As Secure Search Set To Expand
Google has announced that by default, it will begin encrypting search beyond Google.com in the coming weeks. Since the reason Google uses secure search is primarily to enable its “Search Plus Your World” personalized results, this means SPYW is likely to expand beyond the US. It also means that search marketers can expect the percentage […]
Google Is Watching You (Or Not): New Privacy Policy Takes Effect Today
With several governments and regulatory bodies around the world saying that Google’s new privacy policy may violate their domestic rules (Europe, Japan), it goes into effect today. Advocacy group EPIC has been trying to block it saying that the consolidated privacy policy violates Google’s earlier settlement with the FTC in the Buzz case/investigation. However that […]
Cookiegate Another Privacy Black Eye For Google
Call it “Cookiegate” — or “Safarigate” perhaps. Late last night we got the Wall Street Journal’s piece: “Google’s iPhone Tracking: Web Giant, Others Bypassed Apple Browser Settings for Guarding Privacy.” Danny covered the article and its claims extensively at Marketing Land. This morning there’s an expanding debate about whether the WSJ mischaracterized Google’s behavior unfairly […]
SearchCap: The Day In Search, February 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types […]
SearchCap: The Day In Search, February 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter […]
SearchCap: The Day In Search, January 30, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]
Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time
Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]
SearchCap: The Day In Search, January 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost? How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds […]
SearchCap: The Day In Search, January 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]
Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil
I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory startup Mocality says that Google crawled its site for local business sales leads and then falsely claimed in cold calls to those businesses it had a partnership with the publisher to sign them up. Mocality founder Stefan Magdalinski […]
Real-Life Examples Of How Google’s “Search Plus” Pushes Google+ Over Relevancy
The new Google “Search Plus Your World” feature — which I’m now simply calling “Search Plus” — has just gone live for me. Huge debate erupted yesterday over whether it somehow favors Google+. I can see now that it clearly does, even more than I thought. Here’s a closer look at the changes, including how […]