Sign up for our daily recaps of the ever-changing search marketing landscape.
ComScore: Yahoo Bounces Back From All-Time Low In Search Share
With 3% more searches than the previous month, Yahoo pulls back above 10% market share. Bing also gains while Google falls slightly.
After dropping below a 10% market share for search for the first time in June, Yahoo creeped back above that threshold, according to ComScore’s July search engine rankings.
Yahoo checked in with a 10.0% share, a 0.2 percentage point gain over its record low in June. Yahoo had 1.8 billion searches in the month, a 3% increase over June.
Yahoo’s month-over-month percentage change beat the industry overall by three times. ComScore reported 18 billion total searches in July, a 1% increase. Google (12.1 billion searches) and Bing (3.5 billion) also were each up 1%.
In market share Bing jumped slightly — 0.1 percentage point — to give it 19.3%, while Google’s share fell 0.2 percentage points to 67.4%.