• foolsgold

    You said ‘The way I see it, there are only two real choices. You either do it yourself, or you pay someone to do it for you’. I disagree, sorry!

    I find it works best if the client and SEO firm work together; with the SEO firm transferring knowledge to the client. This means the client can implement work without having to always refer to the SEO firm and the SEO firm can get on with the juicier stuff.

  • http://www.emarketingperformance.com st0n3y

    foolsgold, you make a fair point. I guess there are three options. My point, however is still valid. Whichever way you go the money spent on marketing needs to be considered an investment.

  • http://www.oil-offshore-marine.com Paul

    I have two thins to say on this.
    1. There’s a saying: a poor man goes to a good fisherman and asks for a wish to eat. The fisherman refuses. The poor man is desperate and asks for an explanation. The fisherman says: if you want, I’ll teach you how to fish and this will benefit you much more than a single fish, but I can’t give you a fish to eat simply because you’ll be needing another one tomorrow.
    2. Even though you can hire a SEO company/expert in the beginning and get a boost, the ultimate challenge is upon you. You know much better what you want to do, and as long as you keep learning and stying the SEO/SEM you’ll be ultimately better off than paying others money. But hey, there’s a strong argument against this: the Division of Labour – see en.wikipedia.org/wiki/Division_of_labor