Stoney deGeyter

Stoney deGeyter

Stoney deGeyter is author of The Best Damn Web Marketing Checklist, Period! and CEO of Pole Position Marketing, a leading web presence optimization firm since 1998.

SEO

The World’s Quickest (Authentic) SEO & Marketing Audit In 12+1 Steps

I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost. It’s just life. Isn’t everyone like that? But despite my obsession with structure and process, I don’t like giving clients a one-size-fits-all web marketing campaign. […]

SEO

How To Overcome Your Client’s Expectations Of Impossible Results

There isn’t much I dislike about Web marketing, but dealing with clients whose expectations don’t align with reality has to top the list. While many might gripe and complain that the client “just doesn’t get it” (often a true statement), the client’s absence of reality often has more to do with the marketing team than […]

SEO

4 Ways To Avoid An SEO Disaster Of Monumental Proportions

I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t […]

Analytics & conversion

How To Lose Wait On Your Website By Increasing Page Load Speeds

Almost three years ago, Google announced that it had begun factoring site speed into their ranking algorithm. Since then, SEOs have debated how significant an effect page speed has on actual search engine rankings. While Google may be using it as a signal, it’s clearly not an overwhelming signal. Still, regardless of the algorithmic weight page speed has […]