• http://twitter.com/DustinVerburg Dustin J. Verburg

    How lame would it be to get punished/devalued for duplicate content because of a www vs. non-www error? #2 and #3 are big pet peeves of mine, but I think if more webmasters (or SEO clients) were aware of how those “little things” might impact their sites and search rankings they might not scoff at me/push me into a locker as often.

    These lockers get lonely, but at least there’s a magazine cutout of Agent Scully and some Zoobooks.

  • http://twitter.com/tyronne78 Tyronne Ratcliff

    Google Webmaster Tools is a handy resource, I try to check my account at least once every two weeks, thanks for the information.

  • http://twitter.com/sharithurow sharithurow

    Hi Julie-

    Yeah, there are more than 3 overlooked items, aren’t there?

    Internal link structure, link architecture…why don’t SEO professionals call it what it really is: site navigation. That’s what we information architects and usability folk call it.

    There’s formal navigation, local navigation, utilities navigation, etc. 2 good books? Designing Web Navigation by James Kalbach. Really smart and nice guy. Had lunch with him in Hamburg late last year. I think he got a kick out of how much I “loved” the dead-tree version of his book. (I think I had at least 500 post-it note flags across the top, side, and bottom of the book.)

    I cannot emphasize how important Information Architecture for the World Wide Web is, by Louis Rosenfeld and Peter Morville. Site navigation and information architecture are not the same thing (they really shouldn’t be), but site navigation should evolve from a good IA.

    Yeah, I “loved” the dead-tree version of that book, too (multiple editions, even).

    The problem is skipping the information architecture process and allowing the mental models of the technical team, marketing team, whoever…dictate site navigation without genuine testing. Honestly? I learn something new with every test.

    People often believe they are stupid for making errors on websites (on mobile phones, tablets, desktop/laptop computers). I have changed my perspective. The error usually isn’t on the users’ end. Errors are very likely due to the interface (website). A #1 Google ranking doesn’t impress me anymore.

  • juliejoyce

    I originally started writing about 8 and it was just too big…and that’s probably only a tiny fraction of how many issues can affect link building. I totally agree with you that many errors aren’t users’ faults too, and thanks for those book recommendations. I think the more we all think about users, the better off we’ll be no matter what we’re doing.

  • juliejoyce

    Good idea…I check it a bit less (bad) but I’m trying to be better.

  • juliejoyce


  • http://www.examiner.com/internet-and-technology-in-national/david-frankk David Frankk

    What about sites that have linked to my site incorrectly? For eg. instead of linking to http://www.mysite.com, they linked to http://www.mysite.co.. because of a missed “m”. In this case, should we add a redirect or should we just use the custom 404 page and let the user decide if they want to come to our home page?

  • http://twitter.com/marcusbowlerhat Marcus Miller

    How about contacting the site that has placed the link and asking them to update it. Obviously, sell it to them as “hey, I found a broken link on your site, looks like X should be Y’. Win win!

  • http://www.examiner.com/internet-and-technology-in-national/david-frankk David Frankk

    Thanks for the reply Marcus.
    I have tried to get the url corrected wherever possible but then there are some sites which haven’t responded to me in over a month. What do I do about these ones? I could add redirects if having too many redirects on my htaccess isn’t a problem.

  • http://www.ezmaal.com/ hyderali


    Talking about your point #1 I feel frustrated when every other person 301 their dead link to their homepage. I just sent my client a long list of duplicate content URL extracted from GWMT. The issue was, two same products with exact same content on two different URLs. The solved the issue but they redirected the other URL to homepage giving 302.

    Thanks for the tool, I just checked my client site & it is returning 301code.

    Referring to your point #3, my client is into ecommerce & they’ve around 500 links on homepage. They display several products from different category. So, do you think they should not display?

  • juliejoyce

    I think that’s much more of a usability issue than a linking one when you’re talking about 500 links. If it’s working fine as is, maybe that’s what the users want so I’d say it’s fine. I wouldn’t change something that’s working really well for users just to help with linking.

  • http://twitter.com/Jehochman Jonathan Hochman

    4. Linking to the home page with the directory index filename, such as (a href=”index.php”), instead of (a href=”/”). A majority of sites make this mistake.

  • http://www.brickmarketing.com/ Nick Stamoulis

    ” I’d advise looking at your analytics to round out your ideas, as you might be surprised.”

    Good point! Sometimes what you think is the most important and what actually works the best are not the two same things. I always tell my clients that you want to maintain as flat a site structure as possible. The fewer clicks the better because you have less chances to lose someone on the way,

  • juliejoyce

    I’d look at the links coming in…if they’re really good ones, add a redirect but if not, I’d let them 404.

  • http://www.ezmaal.com/ hyderali

    Thanks Julie for the reply.

  • http://www.examiner.com/internet-and-technology-in-national/david-frankk David Frankk

    I was thinking on the same lines Julie. Thanks.