• http://www.pixelslave.com Allan Finkelman

    It certainly makes sense in terms of speaking to a well targeted audience. The brand challenge is in determining at what point the retargeting becomes perceived as stalking. There is a risk of creating a negative brand perception via the tactic.

  • jeffkryger

    Is there a way with retargeting to determine what websites your banner ads will appear on? I image there are certain ad networks you can buy in to? Or is it on a one-off per website basis?

  • http://www.chango.com Dax Hamman

    Nice piece Frost, valid points. Educating marketers that something with ‘retargeting’ in the name can be useful for awareness is a big challenge.