• http://www.buzzmaven.com/ Scott Clark

    Local NAB setups should acknowledge the *existence* of the franchise parent/child structure by allowing multiple levels of user (home office and franchisee) and easily managing large number of local pages (currently limit is 100???, and service area franchisees are second-rate citizens.) We’re dying out here.

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    Awesome post. I appreciate the data sharing. For #7, another take on the positive results for locations with more reviews could have been a result of hitting a review count “tipping point” as 5-10 reviews seems to have a positive effect on local rankings, thus more traffic through higher positions. Locations with more reviews, all other factors being equal, rank higher. Also, positive ratings can increase click-through in the local SERPs. Thanks for sharing.

  • http://www.leadsnearby.com/ Bob Misita


    First, the insidelocal series is excellent. Highly recommended for anyone delivering local search solutions to clients. Our team enjoys them. Thank you.

    As a local search practitioner for 15+ yrs I’ve seen solutions delivered to clients evolve enormously. 2013 was a watershed year in that it finally represents a breakpoint between those providers focused on ‘short-term tactics’ and those focused on ‘long-term strategy’.

    As a participant in the webinar – and survey respondent – I was frankly very surprised by these results. We’ve experienced none of the difficulty reported – and we focus almost exclusively on service area businesses.

    We utilize a tool that gives our client SAB’s a way to actively request reviews (and other GEO specific user-generated feedback). It then allows the SAB to publish the reviews and other information directly to the SAB website on geo-specific pages – and socially share it – all in realtime.

    So in essence, the tool we use takes all these pain points and automatically solves them. Local SEO, Reviews, Social sharing & Citations all in one workflow – leveraging the best practices for semantic and structured data.

    We look forward to the insidelocal series continuing into 2014.

    Bob Misita

  • http://thunderballresults.org/ William Frenchlet

    Having read this, I bet 61% of those “Marketers” have a website like taxi.com who are struggling to rank for every location – if you are a business within a specific area – build a website and focus on your areas don’t go for world domination.

  • http://www.seobulldog.com/ Tyson Downs

    Thanks for sharing the results of the survey. I find it interesting that so many people said they weren’t affected by the latest algo updates, but a high percentage of people said they are considering making changes to their strategies.